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  1. Motivational marketing: Same-old-same-old, or B2B Marketing 2.0? (Part 2)

    and for cycling in this pilot. Through classic probing and continuing dialectics, repeatedly asking participants ... of continuing MM research. As always, further research will enhance and refine these initial learnings. For MM ... continues to employ tand build out to engage, inspire and delight. Your call whether we’re on to something ...

    Sue Mizera - 15/09/2021 - 11:07

  2. It’s easy to judge, right?

    every judge continually reviewed how they scored previous submissions, often changing the scores ...

    Matt Garisch - 15/09/2021 - 09:41

  3. Customer Journey Map

    down the process your customer is using to make a major decision Go beyond the sale to continue ...

    Jack Mann - 10/09/2021 - 10:42

  4. How managers can support employees with their mental health

    with Paige O’Neill, CMO of Sitecore, who broke down how managers can continue showing empathy ... continues: “For me, I’m relatively comfortable chatting and asking how are you doing personally, or do you ... health. Kavita Singh spoke with Paige O’Neill, CMO of Sitecore, who broke down how managers can continue ...

    Kavita Singh - 22/07/2021 - 10:34

  5. 5 marketers share their top tip for creating a consistent brand

    and continue to surprise and delight. But at the core of this evolution lies the power of brand consistency ...

    David Rowlands - 06/09/2021 - 10:29

  6. Top 10 questions you should be asking yourself if you want to become customer-obsessed

    from other brands.  She continues: “So you really need to understand their goal of what do they need ...

    David Rowlands - 02/09/2021 - 09:58

  7. Transformation through messaging and engagement: An interview with Gary Hurry

    our big challenge is to continue driving dialogue and commercial traction in the c-suite of major ...

    David Rowlands - 31/08/2021 - 09:37

  8. How to be an ally post-Pride month

    that also means that Pride month is coming to end. However, the allyship must continue. According ... that has been done to promote acceptance and awareness, but it’s also essential to continue the push. ... is coming to end. However, the allyship must continue. According to a research study by  Accenture, ...

    Kavita Singh - 28/06/2021 - 14:39

  9. News: B2B Marketing Awards 2021 shortlist announced!

    The agency’s campaign with Embraer, The Profit Hunter, continues to have a strong presence at this year’s ... category that ever before. Clearly, ABM is continuing to gain popularity amongst B2B marketers ... the audience response continues to be so positive to it.” Shane Redding added: “It is heartening to see ...

    David Rowlands - 25/08/2021 - 17:15

  10. Digital marketing changes campaign execution: The pandemic is the ‘coming of age’ for digital marketing

    to consider and discover which of these changes will recede, continue or even accelerate in the next few ...

    Jack Mann - 24/08/2021 - 10:17

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