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  1. Are B2B marketers ready to be growth drivers?

    to their enterprises. As they continue their progression from sales enablers to growth enablers to growth drivers, what ...

    Jack Mann - 20/08/2021 - 12:36

  2. Here were some key diversity themes we discussed at Ignite USA

    was diversity. Here are some of the key diversity themes at Ignite USA that we need to continue talking about. ... and underrepresented groups are just that: the minority. Joseph Taiano, CMO of Accenture, continued the discussion ... He continued: “It also gives you an opportunity to showcase your skills, so, with many ...

    Kavita Singh - 17/06/2021 - 09:56

  3. News: The Marketing Practice acquires Omobono and brings together two B2B agencies

    in the UK, US, Germany and Australia. They will also continue to work with clients such as ServiceNow, ... with locations in the UK, US, Germany and Australia. They will also continue to work with clients ...

    Kavita Singh - 17/08/2021 - 11:49

  4. News: YFM supports fast-growing disruptive global video agency Wooshii

    to continue its growth. Based in the UK and founded by CEO, Fergus Dyer-Smith, Wooshii aims to build out its ... companies, Wooshii, has received investment from YFM Equity Partners to continue its growth. Based in the UK ...

    Kavita Singh - 12/07/2021 - 11:59

  5. News: Seismic surpasses $200M in annual revenue run rate

    momentum right now internationally. As the market has continued to blossom, our position as the global ... quite the opposite effect, as many users had to adapt to the digital world.  Kevin continued: “The ... now internationally. As the market has continued to blossom, our position as the global sales ...

    Kavita Singh - 12/08/2021 - 14:39

  6. 8 marketers share their B2B marketing predictions for the rest of 2021

    will need to be at the forefront of a marketer’s world. Businesses must continue to align marketing ... continued growth is another. This is where I see the next phase of technology play in the market. Tech ... into the fold.” Sales enablement: James Smee, CEO & principal consultant, Bridge “It will continue to embed ...

    Kavita Singh - 11/08/2021 - 09:47 - 1 comment

  7. Overcoming the growing mental health crisis in marketing

    away from in-person events—all while continuing to prove ROI. Add on broader mandates around social ... ahead? In order for us to improve our well-being and continue to best serve our customers,  marketers—and ... continue to feel anxious and overwhelmed. What’s more, these emotions may intensify as the workplace shifts ...

    Paige O'Neill - 02/06/2021 - 14:04

  8. News: British oil brand Duckhams enlists The Bigger Boat to drive international web project

    preparations are now underway to continue the roll out of a further 24 sites across the globe. Alison Lee, ... of, and we’re confident this will have a positive impact on all those who continue to visit our ...

    David Rowlands - 06/08/2021 - 10:28

  9. How to rebrand your company successfully

    the decision. Doug continues: “The thing a CMO will love to do is do a refresh very publicly to say ‘Hey, you ... audience? Who are ideal prospects? He continues: “If people have the same idea about the ideal prospects, ... in itself. There must be a genuine reason to do so, with evidence to support the decision. Doug continues ...

    Kavita Singh - 05/08/2021 - 15:54 - 1 comment

  10. What makes good marketing automation in 2021?

    to be signed off on how they’re playing their part as well. He continues: “I’d say a lot of this starts outside ... don’t want to wait too late either. Peter continues: “If you go to a website as a consumer on a B2B ... roles and departments need to be signed off on how they’re playing their part as well. He continues ...

    Kavita Singh - 02/08/2021 - 11:36

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