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  1. How to build an integrated growth strategy: Insights from our recent roundtable

    they intend to continue building an integrated growth strategy. The challenges For one attendee, ... If we continue with the demand gen status quo, we’ll be wasting hours, days and years on empty leads. ... to continue building an integrated growth strategy. anonymous user Blog 0 No votes yet Master- Growth ...

    David Rowlands - 17/06/2021 - 15:23

  2. The 5 new rules of marketing in a downturn: Rule #1 From pandemic to recession, how marketers can capitalise during tumultuous times

    that the COVID-19 pandemic has tested, and continues to test, the resolve, creativity and flexibility of marketing ... As we continue to cope with the aftermath of the COVID-19 outbreak, businesses and individuals alike ... marketing budget in a crisis, but it is critical to continue or even amplify your marketing efforts.    Here ...

    Ted Kohnen - 11/05/2021 - 20:32

  3. Where business is buzzing

    ourselves to always think differently and through the eyes of our customers is vital for continual ...

    Jack Mann - 16/07/2021 - 14:37

  4. The difference between inclusion and diversity with Accenture’s Joseph Taiano

    for your team. It’s an ever-evolving area that we all need to educate ourselves on continuously ...

    Kavita Singh - 26/07/2021 - 14:45

  5. Has B2B ecommerce finally come of age?

    new secure DocuSign processes to help their customers.  And how will ecommerce continue to evolve ... in 2021 and beyond? Was 2020 an anomaly, or will these trends continue?   I believe there will be a huge ... business online? How can marketers ensure this doesn’t happen?   Yes, by ensuring that you continually ...

    Kavita Singh - 13/05/2021 - 14:05

  6. 7 predictions for B2B customer experience in a post-pandemic world

    if they are to continue to meet clients’ expectations in a relevant, thoughtful way. At Pitney Bowes, the commitment ... deeper levels of personalisation within the customer experience.   4. Clients will continue to value ... of the most critical skills during the past year, and will continue to be a valued and influential part ...

    Ryan Higginson - 17/06/2021 - 14:26

  7. 7 inbound marketing tools in B2B marketing you should be using in 2021

    the results you desire. Kate continues about Moneypenny: “We have found that managed live chat increased our ...

    Kavita Singh - 15/07/2021 - 11:29

  8. What can community marketing bring to the table? with Zapnito's Charles Thiede

    but community marketing existed pre-pandemic and will continue long after. In-person events and physical meet ... and is set to continue, making community marketing necessary in order to build stronger relationships Social ...

    Kavita Singh - 13/07/2021 - 10:30

  9. Book review: The second edition of A Practitioner's Guide to Account-Based Marketing

    and reputation, don’t forget the third ‘R’: revenue. We have to continue to sharpen our focus on the commercial ...

    Zoe Hominick - 09/07/2021 - 17:56

  10. Ignite London 2021: Key learnings and takeaways, and where to go to watch on-demand

    continued: “Think about your customer story in individual and unique ways. Get passionate about it and get ...

    Kavita Singh - 09/07/2021 - 16:53

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