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  1. News: Global report by ON24 shows use of webinars triples

    that video will continue to serve as a core component to both digital events and engagement. Increasing ...

    David Rowlands - 11/06/2021 - 11:14

  2. How to choose the right inbound marketing software- for the right reasons

    the well-known Deming wheel: plan, do, check, and continuously adjust all your actions to take away positive ... a number of months! But it's worth it because once you've done the hard work, it will continue ... to ensure that customers who are pleased with their experience recommend you to others and continue ...

    John Hughes - 17/05/2021 - 15:06 - 1 comment

  3. What is a customer data platform and how does it fit into B2B?

    of data. David continues: “It’s not just in sales interactions, but service interactions as well, ...

    David Rowlands - 08/06/2021 - 10:06

  4. What you missed at B2B Marketing Ignite USA 2021

    initiatives in comparison. These diversity discussions continued as Accenture’s Joe Taiano shared some ...

    David Rowlands - 07/06/2021 - 12:09

  5. How to build an award-winning team with PwC's Maria Jennings

    or the situation with COVID is kind of pivoted and changed and evolved, are you still continuing to evolve and do ... you imagine that we'll continue on to the very end of, when COVID is hopefully a dim and distant ... always be something that we're continuing to assess, review, test and iterate- all those things. ...

    Kavita Singh - 01/04/2021 - 16:13

  6. Why customers need ‘positive friction’ in their CX experiences

    For example, we can expect that customers will continue to enjoy the convenience of online grocery shopping ... like? KE: Customers are at the heart of customer experience and this should only continue. I believe ... that we will continue to see enhanced focus on the individual consumer, refining and tailoring ...

    Kavita Singh - 04/06/2021 - 11:56

  7. PR and marcomms at the heart of business change: Guidance from a voice worth listening to

    months. While businesses continue to adapt to the new normal, PR and comms professionals are top ...

    Jamie Kightley - 04/06/2021 - 15:15

  8. Awards case study: Find out how Nelson Schmidt won the award for ‘Best SME-targeted campaign’

    and content will continue to be added to support small- and medium-sized businesses throughout the pandemic. ... businesses continue moving forward through the devastating economic impact of COVID-19. The results include: ...

    Kavita Singh - 02/06/2021 - 12:59

  9. Awards case study: How Silver Agency won Gold for 'Most commercially successful campaign' for its work for Dell Technologies

    The campaign has delivered fantastic results! ROI and awareness continues to grow as longer sales cycles ... complete and campaign activity continues. Note: commercial results were not available for public viewing ...

    David Rowlands - 02/06/2021 - 11:09

  10. Awards case study: How Nelson Schmidt won Gold for 'Best multichannel campaign' for its work in Wisconsin

    in this award entry, but the campaign continues to this day, where Nelson Schmidt is currently finishing up ...

    David Rowlands - 02/06/2021 - 14:20

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