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  1. Awards case study: How Brookfield Properties won Gold for ‘Best use of social media or influencer marketing’

    pain points, but it has created a platform that will continue to push our business forward in the years ...

    David Rowlands - 02/06/2021 - 15:34

  2. Awards case study: Find out how Retina won the award for ‘B2B marketing communications agency of the year’

    Learning to power data-driven marketing. Importantly, Retina is continually committed to attracting ...

    Kavita Singh - 02/06/2021 - 11:24

  3. What is connected TV and how can it be used in B2B marketing?

    their ads in market. Industry research continues to support TV/video as a gold-standard for the ability ...

    Kavita Singh - 02/06/2021 - 10:52

  4. Awards case study: Find out how Trelleborg and Stein IAS scored the award for 'Best sales enablement initiative'

    value stakeholders and helped the continued growth of our SmartPort solutions. Good creative and great ...

    Kavita Singh - 02/06/2021 - 10:43

  5. Awards case study: How Retina won Gold for 'Best use of customer insight' for its work with Thermo Fisher Scientific

    history). On the back of 'Connections for Life', Gibco continued to increase its capacity to help ...

    David Rowlands - 02/06/2021 - 10:06

  6. Awards case study: Find out how Shaped By was able to nab the award for ‘Best corporate decision-maker-targeted campaign'

    – and solutions to meet the CIO needs – were introduced.  At the same time, engagement with the program continues ...

    Kavita Singh - 02/06/2021 - 11:31

  7. Make the most out of 2021 with the latest marketing trends

    has continued. Some of us delayed planning until 2020 was laid to rest and others spent much of 2020 ... many are subject to continuous professional development (CPD) as part of their marketing qualification. ... the frenetic pace of commuting and office work has continued. Some of us delayed planning until 2020 was laid ...

    Mercè Cozens - 02/02/2021 - 10:52

  8. Embracing hybrid workstyles: Successful companies will recognise that ‘one size fits all’ no longer works

    but would largely continue to be home-based. However, one size does not fit all. My account team colleagues ...

    Iain Halpin - 01/06/2021 - 14:07

  9. The engagement evolution: from ABM to ABX

    and lead to a higher and quicker customer conversion rate. By taking this principle and continuing ... there is consistency and continuity in every customer interaction. As many of us know from bitter experience, ... but could well be at a later date- and to continue to target them with relevant marketing messages. Once ...

    Jon Clarke - 27/05/2021 - 10:53 - 1 comment

  10. For a successful corporate culture, "Get the brand in their souls!"

      Continuing Management support: Management “walks the talk” by demonstrating the Core Values in their daily ...

    Sue Mizera - 11/05/2021 - 17:06


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