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  1. Four game-changing insights driving customer acquisition in a digital world

    conversations This leads us onto insight number four: mastering the art of digital conversations. There may ... conversations are what’s most important for sales. Two-way communication creates the possibility for deepening ... salespeople have more inbox conversations by helping them increase engagement and responses: Train salespeople ...

    Christine Bailey - 22/11/2021 - 14:15 - 1 comment

  2. How to realise the full potential of sustainability marketing

    they invest in behaves unethically. Conversely, where they notice positive action, customers will reward those ...

    Leeya Hendricks - 26/11/2021 - 09:41

  3. Five ways your marketing team can stand-out in your business

    This will help carve a marketing plan that drives the overall business goals- the budget conversation ...

    Abhi Morjaria - 24/11/2021 - 08:56

  4. The data and science you need to know when approaching ABM email marketing

    assets, presentations and conversations using behavioural outcome-based questions. Brain studies: “We ... the conversation: Why static ebook content comes out on top In the DecisionLabs test, an ABM cadence was run to get ... an SAL rate 133% higher than those who took the interactive assessment and an SAL-to-pipeline conversion ...

    David Rowlands - 16/11/2021 - 09:39

  5. Unconventional ways of getting customer insight

    interrogate and share customer insight. Live Chat conversation insight Moneypenny runs Live Chat- software ... The information contained in the chat conversations is valuable to the business that customer is ‘chatting’ to. ... not to be dismissed; people give a surprising amount of detail over their chat conversations that they sometimes won’t ...

    Kate Cox - 15/11/2021 - 09:25

  6. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    the best conversational language to explore the 'motivation stack', we would need to avoid the behavioural ... mentalities, shortens conversions and allows you to see what activities best trigger these. ROI should tie ... directly into the best trigger-combinations for creating conversions (Binet and Field offer a number ...

    Sue Mizera - 19/11/2021 - 09:34

  7. 11 words to delete from your B2B copy

    in a marketing context, when was the last time you said the word “ensure” in a real, non-work conversation? It’s ...

    David McGuire - 18/11/2021 - 16:34

  8. Seven ways B2B brands can utilise user-generated content to boost marketing effectiveness

    UGC practices involve social media. It’s where conversations between clients are happening more ... so makes for a more rounded digital experience. If you’re aiming at building an increased conversion ...

    John Allen - 17/11/2021 - 08:39

  9. Building trust to drive demand: A snapshot of Edelman and LinkedIn’s thought leadership study

    be more sharply focused on demand and conversion.   Two of our clients have done this particularly well. ... by 65%, boost ROI by 134% and triple conversion rates – proof that strategic content can have a direct ...

    Andrew Mildren - 02/11/2021 - 15:10

  10. The IBM GTS story

    • Find out how you can  have smarter, more powerful and consistent conversations with clients • Discover ...

    Jason Taylor - 19/10/2021 - 15:46


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