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  1. Practical magic: Cooking up a potion for success for your ABM programme

    ABM Customer insight General B2B marketing Master- Growth Sales enablement Strategy Customer success Innovation ServiceNow’s Elise Miller and The Marketing Practice’s Jenny Leighton put their magic hats on at Ignite London 2021. They gave us three magical ...

    David Rowlands - 07/01/2022 - 09:03

  2. Barbara Stewart on nailing your CX in 2022

    Customer experience Customer insight General B2B marketing Marketing department Master- CX ... are looking for. What mission they’re on. What mode they’re in. What’s their experience, goal, point of view ...

    David Rowlands - 18/01/2022 - 08:48

  3. 10 lessons learned after 10 years of modern selling

    commercial teams engage with buyers. Here are 10 insights from 10 years of experience. Showpad recently ... of experience, I’ve gained some tips and tricks along the way, and our 10-year anniversary is the perfect time ... to share. 1. Deliver a solution, not only features In sales and marketing, experience drives revenue. Over ...

    Pieterjan Bouten - 13/01/2022 - 09:50

  4. ABX: What is account-based experience, and what do you need to know?

    experience (ABX) is the latest development in the world of account-based strategies, but what is it, how does ... Experience (ABX). Here, Jon Miller, CMO of Demandbase (and former CEO and founder of Engagio, as well ... call it account-based experience (ABX). It is a fundamental, customer-centric rethinking ...

    Daniela fernandes - 10/01/2022 - 09:54

  5. Five ways AI impacts demand generation

    Customer experience Customer insight Digital General B2B marketing Marketing department Websites ... increasing demands to deliver superior CX; 84% of customers say that the experience you provide is just ... impact than acquiring a new lead. 4. AI creates a hyper-personalised experience for B2B lead generation ...

    Satish Sadasivan - 14/01/2022 - 09:00

  6. Abhi Morjaria on diversity and inclusion in B2B spheres

    they were chosen based on merit, talent and experience. LG: Looking forwards into 2022, what are your pieces ...

    David Rowlands - 12/01/2022 - 14:12

  7. Improving CX with revenue enablement

    Customer experience Customer insight Master- CX CX Everyone is talking about CX. You can read any ... on helping them implement strategies and tactics to create better marketing (customer) experiences and drive ... is that KPI's and operating structures cannot help but get in the way of seamless customer experiences. I have ...

    Adam Mincham - 10/01/2022 - 09:12

  8. How and why marketing must drive sustainability

    communications and sales experience from small, fast-growing firms to multinationals. I have worked ... with different nationalities, backgrounds, and experiences to make sure we keep progressing our diversity ... suppliers have the right sustainability processes improves the experience for customers as they engage ...

    David Rowlands - 11/01/2022 - 08:47

  9. What’s in store for B2B marketing in 2022?

    personalised customer experience. Businesses will need to define their long-term CX transformations Since ... experience, CRMs are still just a place where there is a lot of information and data often with little real ... expect 3 big Es to dominate in B2B marketing next year: experimentation, experiences and engagement. ...

    David Rowlands - 07/01/2022 - 15:27

  10. Five ways to accelerate the B2B sales cycle to boost your revenue with more quality leads

    effectiveness. They can make videos about their experience or even speak about you on social media which  can ...

    Richard Conn - 07/01/2022 - 12:30


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