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1. News: Recent research sheds light on the state of PR in B2B

   than the business (58%)  Richard Cook, CEO at Champion Communications said: “These results will make ...

   David Rowlands - 08/02/2023 - 14:40

2. News: McKinsey advisor John Straw joins Ve Global board as non-executive director

   as the chairman of Thomas Cook’s Digital Advisory Board, where he led the travel brand’s digital transformation.  ... including his current role as senior advisor at McKinsey and his prior role as the chairman of Thomas Cook ...

   Kavita Singh - 05/07/2021 - 11:11

3. News: Seismic surpasses $200M in annual revenue run rate

   growth of 182% year-over-year, they also named Heather Cook as VP, APAC, to spearhead its expansion ... year-over-year, they also named Heather Cook as VP, APAC, to spearhead its expansion in Australia, New Zealand, ...

   Kavita Singh - 12/08/2021 - 14:39

4. 5 things you need to know about the future of CX

   the launch of their at-home meal kit. “In the end, what we did blew up into something quite big.” ...

   David Rowlands - 04/10/2021 - 15:35

5. The B2B Marketing Awards 2021: Check out who won big

   for three campaigns: ‘What’s cooking’ for Alto-Shaam, ‘Your imagination starts with our finish’ and ‘The ...

   David Rowlands - 01/12/2021 - 16:29

6. News: Earnezt rallies marketers to #Ignite4Chicago at B2B Ignite USA

   is enough to provide three meals through the GCFD, and Earnezt is starting the ball rolling with a pledge ... of 6,000 meals. Chris Wilson, managing director of Earnezt, said: “The B2B marketing community has ...

   Kavita Singh - 26/05/2020 - 16:15

7. Repeat success in your B2B marketing with the power of revenue attribution

   a little easier to maintain the overview than for the B2B counterpart. Many cooks in the kitchen So what ... period of time. The more cooks in the kitchen, the longer it tends to take for a decision to be made.  ... the overview than for the B2B counterpart. Many cooks in the kitchen So what is it about B2B customer journeys ...

   Steffen Hedebrandt - 28/04/2021 - 10:39

8. 7 predictions for B2B customer experience in a post-pandemic world

   selling to consist of real people – people who, perhaps, love cooking Indian food, enjoy cycling, like ... cooking Indian food, enjoy cycling, like taking the dog for a walk and watching their children play ...

   Ryan Higginson - 17/06/2021 - 14:26

9. Award case study: Learn how Lamb Weston tripled its number of qualified leads through social and won the 'Grand Prix'

   company/agency If you’ve ever enjoyed the golden fries in McDonald’s, the triple-cooked wonders served in Gourmet ... the cooked product into its customer's hands, it sells itself 2. It sold through wholesale distribution ... in McDonald’s, the triple-cooked wonders served in Gourmet Burger Kitchen or LEON, you’ve experienced a Lamb ...

   Kavita Singh - 26/11/2020 - 16:16

10. Transformation through messaging and engagement: An interview with Gary Hurry

    massive shifts in health and beauty, ready meals, grab-and-go lunches and many others. When you factor ...

    David Rowlands - 31/08/2021 - 09:37

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