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  1. Are the 2020s the Decade of the Great B2B Rebranding?

    or services to value chains mainly interested in price and efficiency? Not to do so misses huge opportunities. ...

    Sue Mizera - 01/12/2021 - 10:47

  2. Why SMBs are looking for guidance and support from B2SB marketers

    to them. Like WFA, this mobilisation of their business demands better tech, more efficient logistics, more ...

    Dan Gliatta - 29/11/2021 - 09:25

  3. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    ambitions, for enabling their achieving success. We would need to avoid jargon at all costs: To find ... marketing plan, balancing 60/40 efficiencies, maximising your martech and tech stack) and even help you ... loyalists, and loyalists to be. 2. Balancing efficiency in 60/40 In  Effectiveness in Context, Les Binet ...

    Sue Mizera - 19/11/2021 - 09:34

  4. The data and science you need to know when approaching ABM email marketing

    is interactive content worth the time and cost to create? DecisionLabs put this to the test with a field trial. ...

    David Rowlands - 16/11/2021 - 09:39

  5. Unconventional ways of getting customer insight

    use them to make informed choices about the quality, cost, and service levels of a business. According ...

    Kate Cox - 15/11/2021 - 09:25

  6. Four tips and tricks to think differently about content management and improve digital experiences

    building experiences.  The ability to efficiently provide content to distributors, wholesalers ... more embedded ways of working together to maximise the efficiencies and benefits technology can bring, ...

    Kieron McCann - 10/11/2021 - 14:59

  7. Universal identity resolution is a myth. It’s also a bad idea

    critical to managing cost. The universality of the user ID exposes that ID to being reused. This is why ...

    Ray Kingman - 05/11/2021 - 09:31

  8. Building trust to drive demand: A snapshot of Edelman and LinkedIn’s thought leadership study

    by focusing on CX, consistent storytelling and quality content, Shell has been able to slash its cost ...

    Andrew Mildren - 02/11/2021 - 15:10

  9. Motivational marketing: Same old, same old or or B2B marketing 2.0? (Part 3)

    marketing plan, balancing 60/40 efficiencies, maximising your martech and tech stack) and even help you ... dynamic, engaging and compelling for your loyalists, and loyalists to be. 2. Balancing efficiency in 60/40 ... a motivation-based marketing plan, balancing 60/40 efficiencies, maximising your martech and tech stack) and even ...

    Sue Mizera - 13/10/2021 - 09:49

  10. Improving ecommerce efficiency with product information management workflows

    product data and marketing content to improving efficiency, established ecommerce retailers have long sung ... to maximise efficiency and reduce wasted time. Collaborating within a single workflow will contribute ... to the provision of a consistent and accurate customer experience. But, what does an efficient PIM workflow look ...

    Nate Holmes - 04/10/2021 - 17:32

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