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1. Elevation Awards case study: How Just Global won Gold for ‘Best lead generation or nurturing campaign’ for 'Turn data into doing’ for Splunk

   investment costs.  With a new mix of partners in place, targeting could be focused beyond suppression lists, ...

   David Rowlands - 14/06/2022 - 11:36

2. Super-charged lead generation: How to drive more ROI from your enquiries

   to maximise ROI from their spend and pursue every lead – no matter the cost. Here are some techniques ... These low-cost website enhancements have proved successful in my experience, especially for businesses focused ... Cost per Lead (CPL) by 11%.  Improving response speed  Whether a user enquiries via live chat, a form ...

   Kate Cox - 26/04/2022 - 09:01

3. Ignoring tech complexity will lose you your customers in 2022. Here’s how to fix it

   — or continuing to use ineffective tools — is a mistake that could cost millions in the long term. For instance, ... the tangled technologies used across the business will only cost them later down the line. Businesses ...

   Julie Lock - 06/05/2022 - 09:30

4. How B2B marketers can build a business brand

   is not lost. At Ignite USA, I’ll teach you how to break the cost per lead addiction in favour of integrating ...

   Sam Karow - 04/05/2022 - 14:22

5. B2B companies need deep learning ‘therapy’ to overcome modern data challenges

   and storing data, doing it in a cost-effective way and providing real-time and secured access to users. ...

   Amnon Mishor - 03/05/2022 - 15:35

6. News: Adverity and IAS collaborate on reporting API to improve marketing effectiveness and ROI

   that digital ads are fraud-free, viewable by real people, in safe and suitable environments.  Adverity boasts ...

   David Rowlands - 27/04/2022 - 17:07

7. The Great Customer Resignation: Is AI the key to holding onto your customers?

   research revealed customer churn was costing mid-market companies an average of £4.2M per year. ... in 2022? The high cost of customer churn is intensifying and exponential. Retaining customers is especially ... think their CRM system is costing them money, while 65% say their current CRM system cannot ...

   David Rowlands - 14/04/2022 - 08:18

8. About Propolis membership

   free, exclusive interview with IBM's CMO Normally reserved exclusively for Propolis members, our ...

   scotty - 11/05/2022 - 13:14

9. News: The Marketing Practice announces further US expansion with the acquisition of Campaign Stars

   account-based programmes up-and-running within weeks and very cost-effectively. Campaign Stars’ on-demand ABX ...

   David Rowlands - 27/04/2022 - 10:37

10. So you think you’re mature? Let’s see…

    are plugged into wider organisational activity, with free-flowing data keeping everyone in sync and enabling ...

    Harriet Durnfor... - 12/05/2022 - 08:48

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