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  1. How pandemic pivots are forging the future of sales

    these vital relationships, with 52% saying their reliance on legacy CRM systems are costing them revenue.  ... sellers, organisations need to free their people to spend as much time weaving the magic of selling.   ...

    James Frampton - 18/03/2022 - 13:41

  2. Six steps to optimise lead generation

    of organisations, it’s still perceived as a cost. When cuts need to be made, marketing budgets are often ...

    John Cheney - 05/05/2022 - 12:34

  3. Are you making these B2B marketing automation mistakes?

    headfirst into something you’ve yet to fully understand actually costs time and money, rather than saving ... tool. Yet businesses too often invest in costly software that they go on to use to simply send email ... to correct any mistakes you think your business may be making.  Feel free to share this article with others ...

    Tom Ryan - 07/02/2022 - 12:00

  4. Four steps to selecting the right companies to target with ABM

    will be a better fit and get more from your products and services- thus improving your overall CAC: LTV ratio (cost ... change the way you’re perceived, creating additional long-term value? Client retention: The cost ...

    Feroze Engineer - 13/04/2022 - 08:36

  5. Think you ‘get’ brand? Think again. Here’s what you can learn from Smartsheet’s work with DeadlyScience

    their postage costs for 2023 – a truly impactful, financial investment that allows the nonprofit to further ...

    David Rowlands - 05/05/2022 - 09:00

  6. How human connection and automation come together to create today’s CX

    and assistance with common requests. With this, it also has associated cost savings for the business because ... experiences, companies free up their people to add that personal touch in situations where it matters most. ...

    Stephanie Copel... - 01/03/2022 - 09:19

  7. A how-to-guide to make a successful B2B podcast

    The time and resource involved in creating a podcast, which admittedly is low-cost but high on time ...

    Vardit Kuznik Bitan - 28/04/2022 - 10:41

  8. Why sales should care about marketing automation software

    and costly task to build the integration but in the long-run, it will pay off. Leaving the two separate ...

    Tom Ryan - 11/04/2022 - 14:38

  9. 16 essential quality checks for your B2B content

    Accuracy 1. Is the copy free from factual errors? The most fundamental requirement is that everything your ... free from waffle, hyperbole, clichés, and overly formal language?     When we’re not confident about ...

    David McGuire - 25/03/2022 - 09:33

  10. Get credit everywhere it’s due: Why agencies need to prove the offline value of their campaigns

    be drawn that can help to plan future campaigns? What is the true cost of acquisition? The agency landscape ...

    Dan Baddeley - 31/03/2022 - 14:14


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