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  1. Three tactics to beat the B2B sales talent crisis

    of time necessary to train representatives. It may seem costly to take representatives off the phone ...

    Shabri Lakhani - 09/03/2022 - 14:33

  2. Marketing process improvement isn’t just for the tough times

    and money. Yes, making processes simpler or removing them altogether frees up time to work on other ... the journey you intend to go on to create a high-impact team. It’s more than a cost-saving exercise Depending ... on your role, many may look at change and process improvement as cost-cutting drives. They groan and sigh ...

    Steven Cozens - 29/09/2021 - 09:55

  3. Why businesses need to take a scientific approach to sales

    to leave their role within two years. Additionally, replacing a sales representative costs an average of  ...

    Shabri Lakhani - 24/02/2022 - 10:29

  4. How to implement inclusive email signatures in the workplace

    industry, please feel free to drop us a line at: Want to learn more about how you ...

    Maria Dahlquist... - 11/02/2022 - 08:59

  5. Beyond the buzzwords: Top B2B marketing trends to watch for in 2022

    In fact, according to a Gartner study, poor personalisation may cost brands up to 38% of their customers. ...

    Satish Sadasivan - 07/03/2022 - 09:45

  6. 7 inbound marketing tools in B2B marketing you should be using in 2021

    HubSpot is that it first offers a huge amount of functionality for free to users so it's accessible ... templates. In addition, its HubSpot CRM is 100% free and includes an up-to-date view of your entire sales ... HubSpot’s CRM is free, its paid functionality can be expensive. If you’re wanting a cheaper option to keep ...

    Kavita Singh - 15/07/2021 - 11:29

  7. Simon Daniels on the MOPs dos and don’t for 2022

    a critical lens: What value does it add? How is it going to move the needle? What’s the cost benefit ...

    David Rowlands - 25/01/2022 - 08:55

  8. Barbara Stewart on nailing your CX in 2022

    is more complex than her counterpart, this doesn’t give B2B a free pass. “The ease I expect of Netflix ...

    David Rowlands - 18/01/2022 - 08:48

  9. B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Part II)

    of comfort level to big, costly decisions. “You never go wrong hiring IBM” still applies. As for B2C, ...

    Sue Mizera - 22/02/2022 - 12:26

  10. Much like comedy, good B2B marketing comes down to timing

    and improve your outreach to revenue conversions, and help to reduce your customer acquisition cost. However, ...

    Jon Clarke - 24/01/2022 - 10:22


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