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  1. How to bridge the sales and marketing alignment gap – once and for all

    impact of these can be very costly. Lack of coordination between sales and marketing is not only a cause ...

    John Cheney - 17/01/2022 - 10:01

  2. Marketing automation implementation- where to begin?

    I recommend you follow in order to ensure a well-planned, accurate and error-free implementation. 1. Make ... and free from errors as possible.  When you import, it should be a straightforward case of mapping your ... if this isn’t an option for cost or resource reasons, consider instead how you can best ensure the two platforms ...

    Tom Ryan - 14/10/2021 - 15:23

  3. B2B vs. B2C marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Part I)

    to being service-driven to being relationship-driven. Cost per unit and functionality gave way ...

    Sue Mizera - 28/01/2022 - 15:55

  4. Five of the best digital marketing strategies B2B can learn from B2C

    must swear by. However important it is to balance messaging with ROI, this shouldn’t come at the cost ...

    Victoria Heyward - 21/12/2021 - 08:40 - 2 comments

  5. What do hybrid events actually look like in the future?

    online after the live event, and when this was a free added extra this was fine, but now, we ... ticket need to cost significantly more than a virtual ticket? Or might virtual tickets need ... to be completely free even? LB: This depends on the organiser's pricing model, but I would be surprised ...

    Kavita Singh - 19/08/2021 - 10:42

  6. Top 10 questions you should be asking yourself if you want to become customer-obsessed

    it cost a lot of money, it was very hard to measure and it failed miserably. Everyone needs to understand ... in a tangible way. For example, maybe it’s going to reduce acquisition costs, marketing costs or create ... CX? Download this free report now, and learn more about where your peers are at with CX, and how you ...

    David Rowlands - 02/09/2021 - 09:58

  7. Three demand generation focus areas you need to know

    campaigns to get better results, reduce costs & close more deals faster. Achieve greater visibility ...

    Satish Sadasivan - 21/01/2022 - 15:35

  8. Improving CX with revenue enablement

    retaining and growing current customers. We understand from years of data that it is 5x more costly to find ...

    Adam Mincham - 10/01/2022 - 09:12

  9. Here are some customer advocacy marketing strategies that actually work

    customers happy doesn’t cost the earth. In fact, if you think about the cost of losing a 3-year SaaS ... Additionally, if you have costs to extricate yourself from a customer at the end of a term, you may want to go ... If the ownership of a business involves private equity, the onus is on generating free cash flow. That means ...

    Mercè Cozens - 01/06/2021 - 16:19

  10. Seven ways B2B brands can utilise user-generated content to boost marketing effectiveness

    Master- Brand & Content Strategy Nothing worth having comes for free, especially in business. Stuff ... for free, especially in business. Stuff that sounds too good to be true often gets dismissed as just that. ...

    John Allen - 17/11/2021 - 08:39


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