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1. Why customers need ‘positive friction’ in their CX experiences

   and friction-free touchpoints both have their uses and in mixing them to create a value added journey. Introducing ... Marketing campaigns cost money and take time to get right. Doing so without the best knowledge possible ... I would argue, is necessary to creating a smooth, interruption-free customer experience. Brands can see ...

   Kavita Singh - 04/06/2021 - 11:56

2. News: B2B Marketing and Harvard want your nominations for the B2B tech marketing innovators index

   but are you someone who’s done something truly ground-breaking or industry-leading here? Free-thinkers: Tech ... boundaries and propel the industry.” If you have any questions about the index, feel free to email the editor ...

   David Rowlands - 01/10/2021 - 12:38

3. B2B Marketing privacy policy

   guide to how we process your data. See the full infographic How to contact us Please feel free ... free members, Premium and Enterprise members, Leaders programme members, customers, purchasers ... and delegates of our online content, our training courses and programmes, our free and chargeable events, ...

   a12admin a12 - 30/09/2021 - 16:14

4. Christelle Fraysse on the importance of a solid CRM system

   operational costs and improve decision making. Our technology platform and consultancy extend beyond sales, ...

   David Rowlands - 16/12/2021 - 12:19

5. What’s in store for B2B marketing in 2022?

   and it is not immediately known whether global shipping and movement costs will continue to rise or decrease over time. ...

   David Rowlands - 07/01/2022 - 15:27

6. Universal identity resolution is a myth. It’s also a bad idea

   critical to managing cost. The universality of the user ID exposes that ID to being reused. This is why ...

   Ray Kingman - 05/11/2021 - 09:31

7. Everything you need to know to create a high-converting B2B product page design

   free trial”. This shows you’re focused on proving to the customer the value of your product, ...

   John Allen - 09/12/2021 - 13:55 - 1 comment

8. Super-charged lead generation: How to drive more ROI from your marketing

   journey, when they visit your website, looking at some low-cost website enhancements, especially for those ... increase in quality leads, and reduced its Cost per Lead (CPL) by 11%. Improving response speed Whether ... looking at some low-cost website enhancements, especially for those businesses focused on driving inbound ...

   Kate Cox - 24/08/2021 - 15:37

9. The big lie of thought leadership in B2B

   than discussions of material and cost (green and amber, respectively). This allows us to fine-tune ...

   Philip Trippenbach - 07/12/2021 - 09:12

10. News: Supplier ecommerce sites are failing B2B buyers

    of order errors that are not only costly to the bottom line, but also to the buyer-supplier relationship. ...

    Anonymous (not verified) - 21/10/2021 - 12:29

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