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  1. Abhi Morjaria on diversity and inclusion in B2B spheres

    background in B2B?  I’m Abhi Morjaria, born and bred Londoner now living in Milton Keynes with my husband ... to be represented, ensuring those who have paved progress are recognised and fundamentally creating equity to allow ... noticed vs. those who do a consistent job of creating a brand that has a true purpose for driving change ...

    David Rowlands - 12/01/2022 - 14:12

  2. Why you need emotional marketing in 2022

    with new and existing customers. It often aims to create a ‘buzz’ around a brand or a product launch. ... on more levels. For example, an informative email is less likely to create your intended ‘buzz’ than ... loyalty and create excitement and engagement, you should consider emotional marketing. LG: As a follow up ...

    David Rowlands - 20/01/2022 - 08:51

  3. How and why marketing must drive sustainability

    for greener approaches to marketing. LG: To kick off the interview, what is your background in B2B marketing ... sponsorship and active global colleague networks who create and embed actions that drive sustainability.  ... with different nationalities, backgrounds, and experiences to make sure we keep progressing our diversity ...

    David Rowlands - 11/01/2022 - 08:47

  4. How chatbots can enhance your ABM strategy

    approach. Gathering data to create better buying experiences Account-based chat removes friction from ...

    Justin McDonald - 19/01/2022 - 09:16

  5. Three demand generation focus areas you need to know

    they fulfill at different phases of the funnel, enabling them to create custom content for each buyer persona. ... move down the funnel. This allows marketers to choose topics, create custom content accordingly ... this information, you can create custom campaigns that speak to different customer personas. This, in turn, improves ...

    Satish Sadasivan - 21/01/2022 - 15:35

  6. News: 6sense announces $200 million Series E round, increasing valuation to $5.2 billion

    B2B organizations create, manage and convert pipeline to revenue.” Dramatic shifts caused ...

    David Rowlands - 20/01/2022 - 14:46

  7. Five ways AI impacts demand generation

    is unavailable, or it is impossible to create a cross-section of information. It forces companies to choose what ... that can create a better understanding of your leads, visitors and customers. For example, a company could ... impact than acquiring a new lead. 4. AI creates a hyper-personalised experience for B2B lead generation ...

    Satish Sadasivan - 14/01/2022 - 09:00

  8. Improving CX with revenue enablement

    on helping them implement strategies and tactics to create better marketing (customer) experiences and drive ... and sales operations teams and creating a revenue operations function, bringing customer success ...

    Adam Mincham - 10/01/2022 - 09:12

  9. What’s in store for B2B marketing in 2022?

    desperate to create deeper relationships through co creation, so customers have “skin in the game” Finally ... actionable insights from it and create content and experiences tailored to your prospect.   From ... creating a barrier to further progress. Many companies I have spoken to over this year, are now seeing ...

    David Rowlands - 07/01/2022 - 15:27

  10. How CogniClick can personalise your content for ABM success

    Helen Kensett took us on a whistlestop tour through the platform: how users can create personalised ... Coming from a background in B2B sales, Helen recognises the importance of relevance and value exchange ... marketers to be really clever with their insight, thought leadership and create engaging content ...

    David Rowlands - 09/12/2021 - 11:58


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