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  1. BROADCAST: TV time?

    that traditional means of measuring TV audiences are designed for, and effective at, measuring the viewing ...

    a12admin a12 - 26/01/2007 - 00:00

  2. BEST PRACTICE: Show off and sponsor

    of it was driven by a need to get more creative. "People were getting bored with seeing the same faces ...

    a12admin a12 - 09/07/2007 - 00:00

  3. INTERNATIONAL MARKETING: Swapping backpacks for briefcases

    in on the act too; last month Travelodge unveiled a brand new image designed to help it capitalise on the Games. ...

    a12admin a12 - 30/08/2007 - 00:00

  4. BEST PRACTICE: Networking for results

    for marketers could be about sharing best practices, channels, creative lists, good suppliers, researching, ...

    a12admin a12 - 25/06/2005 - 00:00

  5. BEST PRACTICE: Getting to grips with knowledge management

    is trying to work collaboratively and creatively.” Professor Sue Cartwright, who heads up the department ...

    a12admin a12 - 26/03/2005 - 00:00

  6. DATA FOCUS: Avoiding data decay

    handle. When it's best used: Creative marketing material is costly. Suppression file matching ensures ...

    a12admin a12 - 29/03/2006 - 00:00

  7. Whitepaper- Creative B2B Branding (no really) chapter one

    27 0.1mb McKeeB2BMsamplechapter-1_0.pdf Branding evangelist and B2B Marketing blogger Scot McKee sets out his stand in this personality-packed book. Using case studies, personal experience and anecdote to show how business can dramatically improve their s ...

    a12admin a12 - 20/07/2010 - 00:00

  8. State of the market 06: Up-and-up for B2B

    with the general state of the economy. However, only four per cent were worried about creativity within ...

    a12admin a12 - 19/12/2006 - 00:00

  9. BEST PRACTICE: Internal marketing

    creative, impactful and engaging." When should you use it? Intranets succeed as an internal ...

    a12admin a12 - 29/11/2006 - 00:00

  10. BEST PRACTICE: Using sales promotions

    of time, particularly in the creative process and risk assessment.” David Lebond, director, Fotorama UK ...

    a12admin a12 - 19/08/2005 - 00:00


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