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  1. Barbara Stewart on nailing your CX in 2022

    been four clicks of a button?” It doesn’t stop there. As she maintains, emotional drivers are higher ...

    David Rowlands - 18/01/2022 - 08:48

  2. Practical magic: Cooking up a potion for success for your ABM programme

    hats on at Ignite London 2021. They gave us three magical steps on how to approach the critical stage ... on at Ignite London 2021. They gave us three magical steps on how to approach the critical stage between ...

    David Rowlands - 07/01/2022 - 09:03

  3. Five ways AI impacts demand generation

    information overload and pick the most critical factors. For example, you might just focus on link clicks ...

    Satish Sadasivan - 14/01/2022 - 09:00

  4. What’s in store for B2B marketing in 2022?

    working arrangements were swiftly and critically put in place.  But this was predominantly a crisis-driven ...

    David Rowlands - 07/01/2022 - 15:27

  5. twogether on winning Gold for ‘Best use of direct mail’

    inspiration, happiness and fun,” he continues. The more marketing can bring emotive drivers into what they do, ...

    David Rowlands - 21/12/2021 - 15:26

  6. Establishing the right goals in 2022 for small businesses

    it all by skipping this critical planning step and instead dive straight into marketing without the full ... factor between a business succeeding, or not. An expectations management strategy can have a critical ...

    Rebecca Grimes - 20/12/2021 - 12:14

  7. The Great Resignation: How to reduce marketing staff churn and future-proof your team for 2022

    approach anymore. Being client first in your marketing strategy is absolutely critical ...

    David Rowlands - 17/12/2021 - 15:04

  8. The big lie of thought leadership in B2B

    critically, who are they paying attention to already? Stakeholder mapping can lead to valuable insights about ...

    Philip Trippenbach - 07/12/2021 - 09:12

  9. The tautology of marketing operations job titles

    of martech is a critical aspect for the function and while MOps is certainly much more than tech alone, it’s ...

    Simon Daniels - 03/12/2021 - 08:47

  10. Are the 2020s the Decade of the Great B2B Rebranding?

    critically important-- why would you not build your brand?-- and represent missed opportunities if they’re ... the critical, sine qua non stand-off for B2B in this decade is not so much brand vs. activation, but rather, ...

    Sue Mizera - 01/12/2021 - 10:47


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