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  1. Simon Daniels on the MOPs dos and don’t for 2022

    the focus on all of those aspects is crucial.” As he outlines, at its best, marketing operations facilitates ...

    David Rowlands - 25/01/2022 - 08:55

  2. Three demand generation focus areas you need to know

    a look at three crucial demand generation focus areas for B2B marketers in 2022 and beyond. 1. Content ... Salesforce's State of Customer Experience report suggests that personalisation is a crucial differentiator ... and website visits are over. While these metrics still play a crucial role, advertisers need to focus on more ...

    Satish Sadasivan - 21/01/2022 - 15:35

  3. Barbara Stewart on nailing your CX in 2022

    advice? Avoid doing the easier thing rather than the right thing. Trust and transparency are crucial ...

    David Rowlands - 18/01/2022 - 08:48

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