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  1. Establishing the right goals in 2022 for small businesses

    and understand its realities Before marketers can put 2022 plans into place, it’s crucial to determine the type ... is crucial.  Looking forward to another year, businesses can’t assume what has been successful in the past will ...

    Rebecca Grimes - 20/12/2021 - 12:14

  2. The Great Resignation: How to reduce marketing staff churn and future-proof your team for 2022

    them is so crucial. It isn’t always about money. Building trust matters. We need to remember that. It’s ...

    David Rowlands - 17/12/2021 - 15:04

  3. Christelle Fraysse on the importance of a solid CRM system

    CRM provides a greater understanding of markets and customers, insight which is crucial in today’s ...

    David Rowlands - 16/12/2021 - 12:19

  4. Six B2B industries that should be leveraging marketing automation

    that resonate with the decision makers at the crucial time that the prospect is looking for such information. 4. ...

    Tom Ryan - 14/12/2021 - 08:58

  5. Demandbase’s Paul Gibson introduces and explains the importance of account-based experiences (ABX)

    on that,” Paul asserts, adding that customer experience (CX) plays a crucial role in ABM. “We know we need ... in marketing. Importantly, technology plays a crucial role in ABX, allowing more and more companies to take ... expanded to involve all those working in revenue, whether that be sales or post-sales. This plays a crucial ...

    David Rowlands - 10/12/2021 - 11:46

  6. How CogniClick can personalise your content for ABM success

    users are and crucially what they’ve answered, what CTA they’ve clicked on, what parts of the report ... they’ve read, etc. Mining this insight is not only crucial to ABM, but acts as gold dust to sales. Format ...

    David Rowlands - 09/12/2021 - 11:58

  7. The tautology of marketing operations job titles

    the equally venerable aphorism “if you fail to plan you plan to fail”, planning is crucial to successful ...

    Simon Daniels - 03/12/2021 - 08:47

  8. Annabel Rake on the importance of sustainability in marketing

    to help clients integrate renewals. Deloitte also played a crucial role as implementation partner ... Marketing can play a crucial role in bringing this to life, making sure to focus on that all-important ...

    David Rowlands - 02/12/2021 - 08:50

  9. Improving ecommerce efficiency with product information management workflows

    on tedious tasks, like manually recording product information, leading to this crucial resource becoming ... is crucial. Whilst a PIM tool can provide all the information creatives need, it is also beneficial ... leading to this crucial resource becoming a liability rather than a strategic asset. So, how can adopting ...

    Nate Holmes - 04/10/2021 - 17:32

  10. Five top tips to stop your content from being boring

    Content Strategy Creativity Creating new content is crucial for improving your website’s SEO, engaging new ... Propolis now! Creating new content is crucial for improving your website’s SEO, engaging new prospects ...

    Kerrie Malone - 08/10/2021 - 16:41 - 1 comment

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