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  1. How to approach your ABX strategy

    up process: Naming conventions: Taking a standardised approach across your campaigns is crucial ... their expertise and influence, but also makes sure that you have that crucial wider buy-in across your ...

    David Rowlands - 10/11/2021 - 10:57

  2. The 360-degree customer view: What does it mean and how can you actually achieve it?

    but the people that need the data to make faster decisions can get access to it quicker.” Crucially, Dayle ...

    David Rowlands - 04/11/2021 - 11:22

  3. How to promote your B2B webinar like a pro: Expert advice from Adobe

    without saying that your title is crucial. Kate recommends AB testing subject titles. At Adobe, she ... to reach a wider audience As Kate maintains, your sales team provides a crucial opportunity to push your ... and fill your channels with the right content to expand your marketable database. The most crucial thing ...

    David Rowlands - 01/11/2021 - 10:52

  4. Driving growth through CX

    to increase revenue by 70% within 36 months, it is crucial that businesses start to see customer service ...

    James Frampton - 01/11/2021 - 10:02

  5. News: CMO, chief communications officer and chief growth officer among the fastest growing c-suite roles in the UK, says LinkedIn

    scheme. Now they are playing a crucial role in defining their future of work policies and processes.  2. ...

    David Rowlands - 28/10/2021 - 16:41

  6. ABM expert Robert Norum on how to run your ABM pilot

    “sets the expectation that this isn’t something you’ll do inexpensively.” The most crucial element ...

    Lucy Gillman - 26/10/2021 - 16:39 - 1 comment

  7. News: Supplier ecommerce sites are failing B2B buyers

    a crucial part of a good relationship, and this is a shortcoming that seems to be causing high volumes ...

    Anonymous (not verified) - 21/10/2021 - 12:29

  8. Agile marketing can be your enabler of opportunity

    Crucially, with the focus on the customer, value is delivered directly where it matters most. And sales? ...

    Steven Cozens - 12/10/2021 - 10:45

  9. CEO of The Marketing Practice discusses recent acquisitions and what they mean for the B2B marketplace

    This element played a crucial role in the Omobono acquisition who, by Matt’s own admission, ‘touch brand’ more ...

    Lucy Gillman - 08/10/2021 - 10:04

  10. Bonnie Pelosi, Europe CMO at Wipro, talks customer relations, talent and navigating a post-pandemic world

    particularly crucial element for Bonnie). Using technology and data for a market viewpoint. Speaking to clients ... really have a strategy, and you certainly don’t have a business.”  Diversity is also crucial here, Bonnie ...

    Lucy Gillman - 01/10/2021 - 09:45

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