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  1. Straight line to concentric circles – The complex world of B2B buying in 2021

    are channel-agnostic. Alignment of in-person and digital channels is crucial for sales reps to support their customers. ... done i.e. customers are channel-agnostic. Alignment of in-person and digital channels is crucial ...

    Satish Sadasivan - 04/08/2021 - 10:56

  2. How to rebrand your company successfully

    to have is stakeholder alignment through and through. Getting your ducks in a row is crucial. Very early ...

    Kavita Singh - 05/08/2021 - 15:54 - 1 comment

  3. News: McKinsey advisor John Straw joins Ve Global board as non-executive director

    He will play a crucial role in driving Ve Global towards its long-term goal of becoming a £100m ARR ... Digital Advisory Board, where he led the travel brand’s digital transformation. He will play a crucial ...

    Kavita Singh - 05/07/2021 - 11:11

  4. Can you outsource your sales team?

    of the AS program. Here, it is crucial to sit down with the stakeholders and understand what the desired outcome from ... becomes very crucial for such programs. The OS functions should effectively function as a virtual back-end ...

    Satish Sadasivan - 28/06/2021 - 13:50

  5. 7 predictions for B2B customer experience in a post-pandemic world

    for informing and engaging but crucially, they’re perfect for listening, delivering insight that can drive ...

    Ryan Higginson - 17/06/2021 - 14:26

  6. The challenges of global messaging, and a better path forwards

    organisation? Understanding and using this information is crucial in delivering messaging on a global scale. ...

    David Rowlands - 11/06/2021 - 09:47

  7. Awards case study: Find out how Nelson Schmidt won the award for ‘Best SME-targeted campaign’

    and federal organizations, but there was no central hub for a business owner to get this crucial information. ... for a business owner to get this crucial information. At a time when every minute needed to be spent inside ...

    Kavita Singh - 02/06/2021 - 12:59

  8. PR and marcomms at the heart of business change: Guidance from a voice worth listening to

    and as such, have become a crucial tool that PR and comms experts must incorporate into their strategies. ...

    Jamie Kightley - 04/06/2021 - 15:15

  9. The 5 new rules of post-pandemic marketing Rule #2: Redefining organisational agility

    are crucial to employee engagement, wellbeing and performance. Consequently, organisations that focus ...

    Ted Kohnen - 24/05/2021 - 18:32

  10. Why employee engagement is the critical driver for B2B market growth

    of social media is extremely crucial. Marketers should decide which social platform they would like ...

    Udayan Bose - 17/05/2021 - 14:44


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