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  1. Why you need emotional marketing in 2022

    for a client, or better still, have captured it in case studies and testimonials, and then you can start ...

    David Rowlands - 20/01/2022 - 08:51

  2. Barbara Stewart on nailing your CX in 2022

    “It was everybody’s agenda apart from the client’s. A whole human aspect was missing.” Back to basics: ... in favour of a simpler view: get to grips with who your clients are, understand their needs and deliver ... simplicity. Don’t just talk about yourself and avoid all buzzwords and no substance; your clients won’t ...

    David Rowlands - 18/01/2022 - 08:48

  3. Five ways AI impacts demand generation

    and reducing customer churn. Focusing on an existing client's needs will make a much more significant ...

    Satish Sadasivan - 14/01/2022 - 09:00

  4. How and why marketing must drive sustainability

    people, clients, communities and planet. This commitment sits at the core of our values, which inform how ... we work with our people and across our ecosystem. We partner with our clients and with EcoVadis, one ... when attracting and retaining customers? Yes. Our clients increasingly demand that we outline our ...

    David Rowlands - 11/01/2022 - 08:47

  5. Improving CX with revenue enablement

    personally spent my career in multiple roles both as a client (finance, IT, procurement, marketing) ... and as a consultant (marketing, sales, customer success) and in the last 20 years, I have worked with numerous clients ... resides, where we can truly drive competitive advantage from mining our interactions with clients ...

    Adam Mincham - 10/01/2022 - 09:12

  6. Five ways to accelerate the B2B sales cycle to boost your revenue with more quality leads

    seven months to sell to a new client. That’s a setback to most businesses, to say the least. It’s ... of clients. Refining the sales cycle to make it shorter directly translates into greater revenue. Businesses ... are a source of high-quality leads. If you have clients who can vouch for your product or service, use them ...

    Richard Conn - 07/01/2022 - 12:30

  7. twogether on winning Gold for ‘Best use of direct mail’

    Awards 2021. Lucy Gillman, junior copywriter at B2B Marketing, sat down with Minaz Tejani, client ... with industry sectors, such as cars for automotive clients. “This additional key touchpoint in the campaign ... the blocks, you can construct the kingdom,” Minaz states. Positive client responses to personalised approaches ...

    David Rowlands - 21/12/2021 - 15:26

  8. News: New hires in B2B

    our clients.”  Dipti Kachru, global CMO, Broadbridge Dipti joins Broadridge Financial Solutions, New ... reputation, expanding client relationships, and supporting revenue growth ambitions. Dipti joins from J.P ... Morgan as former CMO for the Wealth Management division. “Dipti is a modern, client-centric marketer ...

    David Rowlands - 21/12/2021 - 09:09

  9. Five of the best digital marketing strategies B2B can learn from B2C

    of the most innovative and honest examples of a client testimonial around.  In fact, it was so good ... the box with them. And getting the right client onboard? Well, you might be able to collaborate to create ... than ever if your client size is as big and varied as DocuSign’s… 5. DocuSign: Partner up ...

    Victoria Heyward - 21/12/2021 - 08:40 - 2 comments

  10. The Great Resignation: How to reduce marketing staff churn and future-proof your team for 2022

    approach anymore. Being client first in your marketing strategy is absolutely critical ... and as such marketers need to have client centricity at the heart of what they do.  LG: Looking further afield, do you ...

    David Rowlands - 17/12/2021 - 15:04


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