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  1. The big lie of thought leadership in B2B

    a report could be extracted into:  Image-focused infographics explaining some key concepts. Stand-alone ...

    Philip Trippenbach - 07/12/2021 - 09:12

  2. Five ways your marketing team can stand-out in your business

    this with the right creative with emotional cues from powerful words, captivating images, and videos ...

    Abhi Morjaria - 24/11/2021 - 08:56

  3. Motivational marketing: Same-old-same-old or B2B marketing 2.0? (Compendium)

    delivery is top-drawer marketing in action. User and brand are effectively mirror images, bringing to life ... I cycle I’m free. HighKit provides me a very clear image, a door to escape to freedom and passion, a way ... about performance.” HighKit captures this rapture in images that every participant found alluring, ...

    Sue Mizera - 19/11/2021 - 09:34

  4. How to build a brand that is globally recognisable, but culturally relevant everywhere: An interview with Stefan Doering

    logo, tone of voice, public image or slogan that comes across really well in one country, ...

    Anonymous (not verified) - 20/10/2021 - 16:35

  5. Taking the pulse of your brand and communications

    brand identity. This is usually characterised in six ways: Physique. Personality. Culture. Self-image ...

    Mercè Cozens - 27/10/2021 - 09:57

  6. News: Supplier ecommerce sites are failing B2B buyers

    product images or videos (30%), and an inability to talk to someone or ask a question (28%) were ...

    Anonymous (not verified) - 21/10/2021 - 12:29

  7. Motivational marketing: Same old, same old or or B2B marketing 2.0? (Part 3)

    motivation and martech- working in parallel, in tandem, as mirror images or straw men, together in dialogue ...

    Sue Mizera - 13/10/2021 - 09:49

  8. Copywriting guru David McGuire’s tips and tricks on how to create great copy

    is that readers skim articles. Sadly, McGuire explains, readers are “more likely to read a caption under the image ...

    Lucy Gillman - 01/10/2021 - 14:20

  9. News: Acquia acquires Widen. We spoke with their CMO to learn more

    the acquisition of Widen will allow users greater control over things like images and videos. In a statement, ...

    David Rowlands - 21/09/2021 - 09:19

  10. Motivational marketing: Same-old-same-old, or B2B Marketing 2.0? (Part 2)

    delivery is top-drawer marketing in action. User and brand are effectively mirror images, bringing to life ... I cycle I’m free. HighKit provides me a very clear image, a door to escape to freedom and passion, a way ... about performance.” HighKit captures this rapture in images that every participant found alluring, ...

    Sue Mizera - 15/09/2021 - 11:07

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