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  1. Barbara Stewart on nailing your CX in 2022

    Customer experience Customer insight General B2B marketing Marketing department Master- CX ... Customer success CX Barbara Stewart, Propolis ’ resident CX Hive expert, on how to finesse your CX from ... as to where the customer was. We’d write briefs, do ads, but we’d never talk about the people,” she explains. ...

    David Rowlands - 18/01/2022 - 08:48

  2. How and why marketing must drive sustainability

    Customer insight General B2B marketing Marketing department Professional development Master- ... Strategy & Evolution Planning Change management Leaders Customer success Innovation Lucy Gillman, ... the sustainable measures Delta Capita are taking and how marketing can respond to increasing customer expectations ...

    David Rowlands - 11/01/2022 - 08:47

  3. How to break down data silos and become the data-driven marketer you need to be

    in their data,” he says. “That, ultimately, helps to better segment customer into more homogenous groups, whether ...

    Daniela fernandes - 18/01/2022 - 10:42

  4. Five ways AI impacts demand generation

    Customer experience Customer insight Digital General B2B marketing Marketing department Websites ... Master- Data Strategy, Insight & Intelligence Sales enablement AI Customer success CX Demand ... towards customer satisfaction. AI gives sales accurate insights into business decisions, identify ...

    Satish Sadasivan - 14/01/2022 - 09:00

  5. How to bridge the sales and marketing alignment gap – once and for all

    of insight into each team’s customer interactions. Disparate and disconnected technologies. The business ... and customers? Have you agreed on common definitions – for example, what is a qualified lead- you might ... revenue enablement activities that support all customer-facing roles and connect every single part ...

    John Cheney - 17/01/2022 - 10:01

  6. Improving CX with revenue enablement

    Customer experience Customer insight Master- CX CX Everyone is talking about CX. You can read any ... and as a consultant (marketing, sales, customer success) and in the last 20 years, I have worked with numerous clients ... on helping them implement strategies and tactics to create better marketing (customer) experiences and drive ...

    Adam Mincham - 10/01/2022 - 09:12

  7. 10 lessons learned after 10 years of modern selling

    customer experiences are driven by the ways in which people are empowered to succeed. If you enable your ... people and customers to deliver exceptional experiences built upon strong relationships, you’re getting ... across the board. The more those-whether revenue team members or customers- interact with and use tools ...

    Pieterjan Bouten - 13/01/2022 - 09:50

  8. ABX: What is account-based experience, and what do you need to know?

    Customer success Download this now ABM is now a well-understood and widely practised discipline ... call it account-based experience (ABX). It is a fundamental, customer-centric rethinking ...

    Daniela fernandes - 10/01/2022 - 09:54

  9. What’s in store for B2B marketing in 2022?

    and retain customers is largely linked to the CX they are able to deliver. ​  They have invested heavily ... to analyse the immense amount of customer data that they have access to, and finally be able to offer ... personalised customer experience. Businesses will need to define their long-term CX transformations Since ...

    David Rowlands - 07/01/2022 - 15:27

  10. Eight areas that marketing need to focus on to future-proof their 2022

    many B2B sales and marketing teams know: the quicker a salesperson can respond to a new customer ... on tools and technologies that help us and our customers reduce the speed to lead: from live chat sent ... the number of real conversations our sales people have with potential customers. Systems need to be set up ...

    Kate Cox - 10/01/2022 - 15:16


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