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  1. B2B case study interviews: 7 life-changing questions

    with your customer. Ultimately, if you want a reader to really engage with your case study, they have ... to identify with your customer. And after seventeen years of writing this format, I’ve realised the questions ... for real people in the real world. Your customer gets to look clever. And your prospect gets to find out ...

    David McGuire - 30/03/2023 - 14:31

  2. News: World’s first B2B Tiktok studio launches across the UK, US and Europe

    looking after creative, strategy and media respectively.  The teams’ expertise, backed by the power ...

    David Rowlands - 02/03/2023 - 13:50

  3. ‘Primp My Brand:’ How to prepare your company for an M&A or an IPO (Part II)

    as it did their SME customers’. The company fully understood that by providing ‘The Way to Grow,’ helping ... SMEs in their quest to grow, they could become an integral partner in their SME-customers’ business ... they both do the same things and monitor the same SME functions? Customers could reasonably ask, which one ...

    Sue Mizera - 09/03/2023 - 11:16

  4. ‘Primp My Brand:’ How to prepare your company for an M&A or an IPO (Part I)

    their relations with customers, and bolster morale; and it was this brand, created entirely by the staff, that did ... was documented in significant improvements in employee and customer satisfaction and in new contracts vs. ...

    Sue Mizera - 27/02/2023 - 15:39

  5. News: Rachel Friend joins Harvard as executive chair – marking changes in leadership to drive next stage of growth for the award-winning tech agency

    the end of February.   “I’m hugely excited to be joining Harvard,” said Rachel. “The agency is respected ...

    David Rowlands - 03/02/2023 - 14:17

  6. Revenue operations manager

    and customer success functions. Key Responsibilities Ownership of B2B Marketing Sales and Marketing operations ... Marketing’s customer data strategy in partnership with Heads of Marketing and Sales Responsibility ... and confidence to gain credibility and respect of Senior Executive team Demonstrable ability to drive business ...

    Jennie Barrick - 12/01/2023 - 15:20

  7. A new year, a new set of priorities: Tackling your 2023 budget

    of the competitors be more compelling? Again, if you’ve not done it, start it today – and be honest. 3. Be a customer ... And this experience is the same with many companies; from inadequate customer service to frustrating buying processes, ... the insight you can gain from being a customer for a day is almost immeasurable in its value to how you can ...

    Oliver Budworth - 25/01/2023 - 14:36

  8. Propolis marketing lead

    and procure B2B Marketing customer data to support marketing campaigns Close collaboration with sales, ... customer success, content, product management and Propolis Experts using customer insight, Propolis content ... to define themes addressing key pain points for customers and articulating these themes into a compelling ...

    Jennie Barrick - 20/01/2023 - 14:41

  9. Eight essentials for a successful global marketing rebrand

    – a business with employees, customers and partners across Europe, Asia and the US. Here are seven ingredients ... with strategy  Brand purpose is the ‘why’ behind your existence and connects your employees, customers, partners ... sustainability, company culture, customer experience and relationships, so aligning corporate strategy with your ...

    Yasutaka Mizutani - 19/01/2023 - 12:35

  10. Media and training marketing executive

    and experience that maximises business performance. It is an existing and trusted brand, which is customer driven ... and always looking to enhance our customers marketing capabilities.  Our portfolio covers Propolis ...

    Jennie Barrick - 20/01/2023 - 14:33


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