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  1. Four game-changing insights driving customer acquisition in a digital world

    Customer experience Customer insight General B2B marketing Professional development Master- CX ... Customer success CX It’s no secret that Covid pushed B2B buyers and sellers to go digital: go online ... stand out to customers? Here are four tips and tricks. Digital growth rates According to DataReportal, ...

    Christine Bailey - 22/11/2021 - 14:15 - 1 comment

  2. The B2B Marketing Awards 2021: Check out who won big

    Content marketing Creative Customer experience Customer insight Digital General B2B marketing ... ‘Best multichannel campaign,’ ‘Best use of social media or influencer marketing,’ ‘Best customer ... expectations’ for Exasol, by Digital Radish. Best use of customer insight. ‘Reimagining the workplace’ for Okta, ...

    David Rowlands - 01/12/2021 - 16:29

  3. Are the 2020s the Decade of the Great B2B Rebranding?

    Institute's thinking is one major assumption — that customers will take control of their own buying journeys ... brand vs. mar-tech. Both brand and martech are pathways to the holy grail of marketing – customer ... intimacy. Both speak the same language of CX, customer centricity and customer journeys. Both seek to know ...

    Sue Mizera - 01/12/2021 - 10:47

  4. News: Annual study reveals rising stars in the marketing multiverse

    experiences. Consumers and customers are alike in wanting to be informed, entertained, and engaged in a way ... for marketing engagement in 2021. Brands are failing to implement strategies to engage their customers. 94% ... for seamless customer journeys is now a given. Organisations delivering flexible, frictionless experiences will ...

    David Rowlands - 30/11/2021 - 16:21

  5. News: Feefo appoints new CMO to drive growth and overseas expansion

    follows a period of sustained growth for the company and the acquisition of the customer reviews business, ... also drive new and existing customer revenue growth with a best-in-class marketing and analytics team ... that will continually improve customer acquisition and retention metrics.  Additional investment in talent ...

    David Rowlands - 30/11/2021 - 16:39

  6. Why SMBs are looking for guidance and support from B2SB marketers

    where big brands can help. 5. Mobilisation. It’s been said we’re in the ‘customer expectation’ economy. ... their products, services, and experiences to their customers, versus trying to get their customers to come ... frictionless transactions, and overall, more connected and frictionless employee and customer experiences. 6. ...

    Dan Gliatta - 29/11/2021 - 09:25

  7. How CogniClick can personalise your content for ABM success

    ABM Customer experience Customer insight General B2B marketing Sales and marketing alignment ... Master- Growth Customer success CX Demand generation At The Global ABM Conference, CogniClick’s co-founder ...

    David Rowlands - 26/11/2021 - 14:56

  8. How to realise the full potential of sustainability marketing

    Customer experience Customer insight General B2B marketing Master- Growth Advocacy Customer ... sustainability strategy helps make customers more loyal and improves your brand identity. A host of research ... and better describe your brand values to end customers. As your clients see this focus, they will support you ...

    Leeya Hendricks - 26/11/2021 - 09:41

  9. Five ways your marketing team can stand-out in your business

    and are closest to the customer. The content produced needs a story and value-proposition, however, mix ...

    Abhi Morjaria - 24/11/2021 - 08:56

  10. How to approach your ABX strategy

    to orchestrate relevant, trusted marketing and sales actions throughout the B2B customer lifecycle,” Leanne ... on alignment between marketing, sales and customer facing teams, touching on all aspects of the buyer journey ... Leanne suggests the use of programmes such as Salesforce and Demandbase. Ideal customer profile: ...

    David Rowlands - 10/11/2021 - 10:57


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