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  1. Christelle Fraysse on the importance of a solid CRM system

    Customer experience Customer insight Marketing automation Marketing department Marketing ... technology Sales and marketing alignment Master- Data Strategy, Insight & Intelligence CRM Customer ... unified customer insight and what to keep your eye out for when it comes to integration and changes ...

    David Rowlands - 16/12/2021 - 12:19

  2. Six B2B industries that should be leveraging marketing automation

    to automate this, finserv companies can ensure the best segmentation, targeted comms and personalised service. ... not just about attracting new customers either. In a competitive industry, marketing automation platforms ... of logins to the customer portal, last invoice, monthly usage and satisfaction ratings. This allows you ...

    Tom Ryan - 14/12/2021 - 08:58

  3. Demandbase’s Paul Gibson introduces and explains the importance of account-based experiences (ABX)

    ABM Customer experience Customer insight Digital General B2B marketing Marketing technology ... Master- Growth Customer success CX In a recent episode of the B2B Marketing Podcast, David Rowlands, ... and marketing can work in harmony in the name of customer success. Back to the basics: The ABCs of ABM, CX ...

    David Rowlands - 10/12/2021 - 11:46

  4. Everything you need to know to create a high-converting B2B product page design

    Content marketing Creative Customer experience Customer insight Digital General B2B marketing ... Marketing department Marketing technology Websites Master- Brand & Content Strategy Creativity Customer ... success CX Your product page design can make a real difference to whether or not customers convert. Here, ...

    John Allen - 09/12/2021 - 13:55 - 1 comment

  5. How CogniClick can personalise your content for ABM success

    ABM Customer experience Customer insight General B2B marketing Sales and marketing alignment ... Master- Growth Customer success CX Demand generation At The Global ABM Conference, CogniClick’s co-founder ...

    David Rowlands - 09/12/2021 - 11:58

  6. The big lie of thought leadership in B2B

    Content marketing Creative Customer insight Digital General B2B marketing Marketing department ... with customers, and just one in four are doing primary research of some kind. Finally, search behavior analysis ... – the prospective customers we are trying to reach. Established social media presences are another important way ...

    Philip Trippenbach - 07/12/2021 - 09:12

  7. Why it’s so important for your brand to flow throughout your entire company, and how to achieve this

    department? Well, your customers, employees or shareholders don’t just deal with your marketing team! ... customers perceive you? Prospects? Competitors? Employees from your CEO and your receptionist? Are they all ... identity, does that mean that someone already working overtime in a customer operations team now has ...

    David Rowlands - 10/12/2021 - 10:37

  8. News: Mitie has announced the appointment of its new CMO, Maria Winn

    by 2025 and support its customers in decarbonising their businesses.   Having begun her career ... ‘Science of Service’ approach, we offer our customers industry leading technology solutions that ensure ... Maria said: “Many of our customers are facing significant challenges – creating safe workspaces, ...

    David Rowlands - 09/12/2021 - 12:33

  9. Why your competitors are creating content in clusters (and why you should too)

    Content marketing Creative Customer experience Customer insight Digital Master- Data Strategy, ...

    Kerrie Malone - 06/12/2021 - 09:28

  10. Annabel Rake on the importance of sustainability in marketing

    Customer experience Customer insight General B2B marketing Marketing department Professional ...

    David Rowlands - 02/12/2021 - 08:50

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