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  1. How sales training and coaching can drive B2B success in 2022 and beyond

    learning helps improve sales engagement with prospective customers in the hybrid selling world. ... hit their numbers, win deals and create loyal customers. Those who neglect the importance of learning ... up to speed as quickly as possible. As a result, these sellers will start adding value to customers ...

    Kevin O'Regan - 09/11/2021 - 10:37

  2. The journey to data-driven marketing

    Customer insight Download this now Taking that ocean of data you have at your disposal and turning ... for a data management and insights strategy, and why. Why customer data management is now a marketing role ... of the framework included in this report. Checklist: is a customer data platform the solution you need? ...

    Cliff Guy - 05/11/2021 - 13:57

  3. News: Dun & Bradstreet announces that it has signed definitive agreements to acquire Eyeota and Netwise to expand its revenue technology leadership position

    their desired customers across multiple digital touchpoints, this quisition aims to provide data and technology ... platforms, customer relationship management systems, connected TV or social media platforms. We are committed ... in the sales and marketing space, including the acquisition of our customer data platform, lattice engines, ...

    David Rowlands - 05/11/2021 - 12:23 - 1 comment

  4. We’ve come a long way, baby: How ABM has evolved over the last 18 years

    at the heart of ABM and sales, marketing and customer success need a shared view and single source of truth ...

    Bev Burgess - 05/11/2021 - 10:30

  5. Universal identity resolution is a myth. It’s also a bad idea

    to give up control of those customers. Even if you do manage to surpass those hurdles, how can ...

    Ray Kingman - 05/11/2021 - 09:31

  6. Marketing Simply In An Era Of Complex Products

    and salespeople must take the customer through a complex educational process to explain the unique technical ... to customers in a simple, palatable way that allows them to understand your solution’s business and personal ... of simplicity to engage customers? And what are the pitfalls to avoid and the success factors to build-in, ...

    Cliff Guy - 04/11/2021 - 13:02

  7. Building trust to drive demand: A snapshot of Edelman and LinkedIn’s thought leadership study

    powerful when establishing new brands, defining new categories or making customers aware of a wider range ... and a higher quality of leads and customer interactions. It also provides data which validates the need ...

    Andrew Mildren - 02/11/2021 - 15:10

  8. News: UK businesses missing out on sales opportunities thanks to lack of human interaction, says HubSpot

    Customer experience Customer insight General B2B marketing Master- CX Customer success CX CX ... to a lack of human contact in the sales process, according to HubSpot’s recent report Hybrid Customer ... said that, as B2B customers, they had resorted to complaining on social media or review sites about ...

    David Rowlands - 20/10/2021 - 11:33

  9. News: CMO, chief communications officer and chief growth officer among the fastest growing c-suite roles in the UK, says LinkedIn

    as company’s focus on bolstering product strategy, developing new products and enhancing customer experience ... Focused on building brands, creating awareness of products and services and delivering value to customers ... to help companies adapt to a new world of work. As companies focus on delivering value to customers ...

    David Rowlands - 28/10/2021 - 16:41

  10. Taking the pulse of your brand and communications

    think. For example, a simple survey of customers would give you an idea of their views. In a similar ... to their customers, reflecting what is important to clients and conveying a sense of purpose. Why is this so ... customers want to associate with. Consumers are much clearer in their desire for brands to make a positive ...

    Mercè Cozens - 27/10/2021 - 09:57


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