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  1. ABM expert Robert Norum on how to run your ABM pilot

    marketing in terms of engaging the customer in topics that they want to talk about rather than things we ...

    Lucy Gillman - 26/10/2021 - 16:39 - 1 comment

  2. Approaching a new CMO role: An interview with Eric Schou

    IT systems through to new, hybrid cloud environments – from customer-facing applications down to core network ... customers and the business. As a key component of Cisco’s solution for full-stack observability ...

    Anonymous (not verified) - 26/10/2021 - 11:28

  3. Kate Owen on how multifaceted ABM can be applied across higher education

    General B2B marketing Master- Data Strategy, Insight & Intelligence Leaders Customer success ... customers and our customerscustomers has to be the main objective,” Kate maintains. “Leveraging one-to-one ... on are as follows: digital marketing (research and sector/customer insights); process and technology; ...

    David Rowlands - 19/10/2021 - 16:26

  4. Motivational marketing: Same old, same old or or B2B marketing 2.0? (Part 3)

    Customer experience General B2B marketing Marketing department Professional development Master- ... Data Strategy, Insight & Intelligence Performance management Customer success CX Innovation ... identify why brands are successful and presents new research into what is true customer intimacy. ...

    Sue Mizera - 13/10/2021 - 09:49

  5. News: Supplier ecommerce sites are failing B2B buyers

    as a customer experience challenge, coming only behind delivery and tracking (44%). Commenting on the research ...

    Anonymous (not verified) - 21/10/2021 - 12:29

  6. How to build a brand that is globally recognisable, but culturally relevant everywhere: An interview with Stefan Doering

    customer preference and first choice. Distinctiveness makes your brand memorable and quite literally ... mindful of their local customers, clients and communities. And that’s really what it’s about for me ... is how we ‘translate’ from US English to UK English, as again our local markets, customers and clients ...

    Anonymous (not verified) - 20/10/2021 - 16:35

  7. Thinking of starting a B2B podcast? Ask these three questions first

    customers probably want to hear from their peers and/or heroes rather than a vendor, so why not interview ...

    David McGuire - 20/10/2021 - 09:34

  8. Marketing automation implementation- where to begin?

    and segmentation. What is the best method for migrating your prospect data from an existing system to this new one? ... lists and segmentation in line with this. 2. Technical setup Ensuring the correct domain configuration ... plan in hand, you can now create the lists, custom fields, and tags you need before you import your ...

    Tom Ryan - 14/10/2021 - 15:23

  9. How neuroscience affects CX in B2B marketing

    Customer experience Professional development Master- CX Performance management Customer success CX ... optimal customer experiences. What is neuroscience in marketing? There are many tools and techniques ... for marketers to better understand their customers and market. Some of the obvious ones, such as surveys ...

    Lucy Gillman - 05/10/2021 - 10:24

  10. Five top tips to stop your content from being boring

    prospects and providing your customers with value add. But it’s also pretty difficult to constantly come up ... customers, for example, to discover their views on a subject or find out how their business is tackling ... a certain challenge facing many of your customers in that sector. Use a tool like SurveyMonkey or simply add ...

    Kerrie Malone - 08/10/2021 - 16:41 - 1 comment

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