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  1. Agile marketing can be your enabler of opportunity

    to rapidly design, test and evaluate solutions that deliver more value to the customer and the bottom line. ... Agile is strategically focused on the needs of customers. The better we are at monitoring our external ... initiatives to deliver real improvements in customer value as quickly as possible. Some people may have heard ...

    Steven Cozens - 12/10/2021 - 10:45

  2. Top 10 questions you should be asking yourself if you want to become customer-obsessed

    of customer segment because the reality is, you’ll need to do all these steps again for all of your customer ... segments.You can start with potentially your most valuable customer segment ot the most at risk, but once you ... Customer experience Customer insight General B2B marketing Master- CX Customer experience (CX) ...

    David Rowlands - 02/09/2021 - 09:58

  3. 7 tips to overcome B2B marketing barriers

    For anybody working in a B2B segment, it is a known fact that the industry has its own set of dedicated ... price points. A  recent survey  conducted with large businesses that serve the B2B market segment ... be qualified to generate leads and find potential clients that can turn into loyal and contractual customers ...

    Claudia Jeffrey - 07/07/2021 - 13:22

  4. News: Edelman and LinkedIn launch new study on thought leadership and buying behaviour

    shift in how business brands reach customers and prospects whilst simultaneously creating a tsunami ... media spend and a higher quality of leads and customer interaction. Longer-term, we’ve found it results ... of a customer’s time during their entire B2B buying journey. More decisions are being made digitally, and, ...

    Lucy Gillman - 07/10/2021 - 17:32

  5. How to develop more effective alliance partner sales tools

    your mutual prospects and customers through their customer journey. This starts with a basic agreement ... Aware At this stage, your joint sales tools should help the customer to evaluate their situation, ... complementary solutions together that address the customer’s needs. These sales tools are most needed when your ...

    Rod Griffith - 06/10/2021 - 12:01

  6. Improving ecommerce efficiency with product information management workflows

    to the provision of a consistent and accurate customer experience. But, what does an efficient PIM workflow look ... have negative consequences on an ecommerce brand if any faults filter down to the customer level. 1. ... is designed or purchased, and is often the foundation for creating a number of important customer experiences, ...

    Nate Holmes - 04/10/2021 - 17:32

  7. The must-have skills marketing teams need for automation success

    alongside the other and consider this in line with the business’ marketing strategy, as well as the customer ... journey. This is essential to avoid alienating customers through too frequent comms. 2. Tech-savvy It comes ... to Data IQ, 38% of marketers have no analytics training, only 22% know how to analyse customer data, ...

    Tom Ryan - 28/09/2021 - 16:26

  8. Copywriting guru David McGuire’s tips and tricks on how to create great copy

    with your brand and messaging, and will your customer be receptive to it? McGuire cautions writers who ... with a clear beginning, middle, and successful end. In other words, the customer in your case study ... is the hero. Your organisation is just the enabler of the customer’s success.  “Your customer is Luke ...

    Lucy Gillman - 01/10/2021 - 14:20

  9. News: Thinkific appoints first CMO and new CTO

    such a talented and purpose-led team that is laser focused on customer success,” said Henk. “Through a relentless ... with overall business goals and customer needs. Prior to joining Thinkific in early 2021, McGuire held CTO ...

    Lucy Gillman - 01/10/2021 - 12:27

  10. News: B2B Marketing and Harvard want your nominations for the B2B tech marketing innovators index

    through the perception of their brand, expectation from their customers, or something else. Virtuosos: ...

    David Rowlands - 01/10/2021 - 12:38

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