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  1. A new year, a new set of priorities: Tackling your 2023 budget

    of the competitors be more compelling? Again, if you’ve not done it, start it today – and be honest. 3. Be a customer ... And this experience is the same with many companies; from inadequate customer service to frustrating buying processes, ... the insight you can gain from being a customer for a day is almost immeasurable in its value to how you can ...

    Oliver Budworth - 25/01/2023 - 14:36

  2. Eight essentials for a successful global marketing rebrand

    – a business with employees, customers and partners across Europe, Asia and the US. Here are seven ingredients ... with strategy  Brand purpose is the ‘why’ behind your existence and connects your employees, customers, partners ... sustainability, company culture, customer experience and relationships, so aligning corporate strategy with your ...

    Yasutaka Mizutani - 19/01/2023 - 12:35

  3. Propolis marketing manager

    and procure B2B Marketing customer data to support marketing campaigns Close collaboration with sales, ... customer success, content, product management and Propolis Experts using customer insight, Propolis content ... to define themes addressing key pain points for customers and articulating these themes into a compelling ...

    Jennie Barrick - 20/01/2023 - 14:41

  4. Media and training marketing executive

    and experience that maximises business performance. It is an existing and trusted brand, which is customer driven ... and always looking to enhance our customers marketing capabilities.  Our portfolio covers Propolis ...

    Jennie Barrick - 20/01/2023 - 14:33

  5. Live reaction: Can ChatGPT write your B2B copy?

    studies, and ebooks and whitepapers. Well-chosen formats, with reasonable advice about how and why you’d ... Weirdly, it then reverts to the same old “Gone are the days when a white paper or case study was enough ...

    David McGuire - 12/01/2023 - 14:34 - 1 comment

  6. Revenue operations manager

    and customer success functions. Key Responsibilities Ownership of B2B Marketing Sales and Marketing operations ... Marketing’s customer data strategy in partnership with Heads of Marketing and Sales Responsibility ... and marketing strategies and platforms enabled by marketing automation, customer relationship management systems ...

    Jennie Barrick - 12/01/2023 - 15:20

  7. Why Barclays and Toolstation grabbed the glory in the B2B category at the DMA Awards 2022

    campaign for Barclays Bank was also both extremely simple and extraordinarily effective, using case studies ... studies were authentic and well executed- I only hope it’s not a one-off exercise, and that Barclays takes ...

    Joel Harrison - 15/12/2022 - 14:06

  8. Marketing team motivation: How marketing leaders can run a happy ship in a sea of uncertainty

    case studies are avialable within Propolis. 3. Allow marketers to be their best selves The more leaders ...

    Joel Harrison - 14/12/2022 - 10:59

  9. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part two)

    are unique in their roles as they cover wholly similar territory – the customer. Think about it, what other ... branding project, wherein customers are central to the final results, are likely to set up inevitable ... a common language of SOM, competitive differentiation, business growth, and customer loyalty, (p)reference. ...

    Sue Mizera - 15/12/2022 - 08:40

  10. How Quarry won two Golds at the Elevation Awards for their work with ZS Associates

    Content marketing Creative Customer experience General B2B marketing Professional development ... Gold wins for ‘Best use of ABM’ and ‘Best customer engagement initiative’ just for good measure. Want ... to see how they did it? Download the full case study now!   “From the perspective of account-based ...

    Jerusa Calliste - 22/11/2022 - 17:07


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