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  1. Transforming your promise into your brand DNA

    what you promise to your customers is the lifeblood of any organisation. It doesn’t end at signing ... your customers doesn’t cut it. A brand promise must be memorable, easy to understand, valuable ... and what is the general impact on the customers’ life?  Successful brands aren’t only value-driven, ...

    Zsofia Raffa - 29/11/2022 - 10:41

  2. Design manager

    performance. It is an existing and trusted brand, which is customer driven and always looking to enhance our ... customers marketing capabilities. Our portfolio covers Propolis membership, advisory, training and events. ...

    Jennie Barrick - 01/12/2022 - 08:37

  3. Events & Media Business Development Executive

    the pipeline as efficiently and quickly as possible to maximise revenue generated Capture all relevant customer ...

    Jennie Barrick - 01/12/2022 - 14:35

  4. The Tao of buyer-centric B2B marketing: The seven principles you need to know

    and personalised way, ready for the moment customers engage – especially if they want to survive and thrive ... customers while facing new challenges, B2B marketers are going to have to think more holistically ... to the customer journey. For example, the winter of hibernation, deep thinking and research to decide what ...

    Mary Gilbert - 21/11/2022 - 11:12

  5. Propolis new user interface

    best practice examples and case studies with your fellow Propolis community members Join a Propolis ...

    scotty - 16/11/2022 - 12:30

  6. Pipeline’s secret weapon: Full-funnel marketing (and how to prove it)

    business and what success looks like. Customer expectations have skyrocketed to new heights, and it’s ...

    Jerusa Calliste - 24/11/2022 - 12:46

  7. 7 Pillars of Successful Demand Generation

    not creating immersive content experiences, you might be falling short of your customer expectations… Discover ...

    Jerusa Calliste - 23/11/2022 - 10:02

  8. Evolving your ABM strategy post-COVID – five key takeaways

    ABM Customer experience Master- Data Strategy, Insight & Intelligence Download this now ...

    Jerusa Calliste - 21/11/2022 - 15:32

  9. News: Capgemini acquires 23red to boost its sustainability and purpose-driven creative brand design capabilities in the UK

    and purpose-driven customer first services, which are also a key growth area for the Group. I am delighted to welcome ...

    David Rowlands - 22/11/2022 - 11:07

  10. Does scaling-out ABM mean you have to compromise on the impact of your programmes, or can you have it all?

    ABM Customer experience Customer insight Digital General B2B marketing Marketing department Sales ... and marketing alignment Master- Growth Customer success CX In the lead up to this year’s Global ABM Conference, ... B2B Marketing’s Amy Garrod sat down with Greg Salmon, partner and global lead for customer strategy ...

    Anonymous (not verified) - 31/10/2022 - 13:58


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