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1. Why marketing operations is the foundation of a successful modern marketing team

   According to the 2022 MarTech Salary and Career study, spreadsheets remain the number one application ...

   Harriet Durnfor... - 14/11/2022 - 11:17

2. Leaders Roundtable Batten down the hatches

   below, strictly anonymised! 1. Rebalance your new versus existing customer efforts. If the recession ... starts to bite, it’s likely to become progressively harder and more expensive to recruit new customers ... . That means marketers may have to focus more and more customer renewal and cross-sell/upsell. That, in turn ...

   scotty - 16/11/2022 - 10:21

3. In Web 3.0 terms, today is 1995

   and customers. That, sadly, is beyond the scope and remit of many B2B marketing leaders at the current time, ... and offerings meet the customer. A metaphor to illustrate this could be the earth’s atmosphere (which ... is marketing, sales and customer success) and the earth’s crust (or mantle) which is product development, ...

   Joel Harrison - 10/11/2022 - 16:43

4. News: Imagination joins B2B marketing agency The Mx Group

   programs — to create a richer customer experience for the brands The Mx Group represents.  The Imagination ... of the customer experience to impact revenue  and sales. Together, we are positioned to deliver meaningful, ...

   David Rowlands - 08/11/2022 - 15:48

5. Creating a stand-out ABM campaign with Digital Radish’s Renaye Edwards

   ABM Creative Customer experience Customer insight Digital General B2B marketing Marketing ... department Sales and marketing alignment Master- Growth Campaign management Creativity Customer success CX ...

   David Rowlands - 01/11/2022 - 08:16

6. Online marketplaces – Threat or opportunity for B2B vendors?

   to control the entire customer journey, from purchase, inspiration search, transaction and ultimately ... to create their own marketplaces that brings producers and customers together. It didn't come ... and by having control of all data on the customer and their behaviour. We all know how important CRM is for B2B, ...

   Kieron McCann - 24/10/2022 - 09:46

7. Five ways you can ensure your prototype gets you big time investment

   B2B customers (or more importantly the people whom you imagine to be your customers) or bring ... development is that 95% of products launched in the US fail- studies point to failure rates for new products ... value to your B2B customers (or more importantly the people whom you imagine to be your customers ...

   Martin Brierley - 29/09/2022 - 10:24

8. Inside sale

   revenue generated Capture all relevant customer data and ensure sales records are kept up to date ... the registration process to ensure a positive, seamless customer experience About You At least 2 years’ experience ...

   Jennie Barrick - 21/10/2022 - 12:38

9. Events and Media business development executive

   the pipeline as efficiently and quickly as possible to maximise revenue generated Capture all relevant customer ...

   Jennie Barrick - 20/10/2022 - 13:30

10. Does ESG get the gold standard for B2B at the DMA Awards?

    communications and customer engagement mechanism, and the challenges of getting them onboard meaningfully. ...

    Joel Harrison - 18/10/2022 - 13:28

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