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1. How marketers can achieve personalisation without third-party data

   Customer experience Customer insight Marketing technology Master- Data Strategy, Insight & ... Intelligence Martech Second party data Third party data Customer success CX Data First party data The dramatic ... consumers reluctant to hand their data over to multinational corporations. But customers still expect B2B ...

   Adam Greco - 05/09/2022 - 16:24

2. Why winning in B2B requires putting meaningful brand experiences at the top of the agenda

   Creative Customer experience General B2B marketing Marketing department Master- Brand & ... Content Strategy Brand Creativity Customer success CX The B2B landscape is evolving at pace. Game-changing ... In the face of these changes, the customer journey is becoming increasingly complex and the ways in which ...

   Jonathan Turner - 20/07/2022 - 09:29

3. News: Expandi achieves asset purchase of Cyance

   through an acquisition. This will benefit all stakeholders and customers.”   Raffaele Apostoliti, CEO ...

   David Rowlands - 13/09/2022 - 08:44

4. News: The Marketing Practice announces APAC expansion plans with acquisition of Rombii

   for great customer service across APAC. By joining forces we can give clients across both businesses access ... investment in APAC by growing both the support and solutions we provide for customers across the region. “One ...

   David Rowlands - 08/09/2022 - 09:00

5. Why email automation is ideal for improving internal team processes

   Customer experience Email General B2B marketing Marketing automation Marketing department ... Marketing technology Master- Marketing Operations & Process Martech Customer success CX Say the words ... automation is primarily designed for customer-facing communications but having the ability to automate ...

   Tom Ryan - 24/08/2022 - 09:41

6. News: Richard O’Connor promoted to CEO of B2B Marketing

   customers and audience change too, Richard is perfectly placed to help ensure B2B Marketing keeps pace.” ...

   David Rowlands - 30/08/2022 - 15:36

7. Martech Awards case study: How Kaltura won Gold for ‘Digital or hybrid event platform of the year’

   “do-it-yourself” capabilities that enable customers to consolidate their events across the organisation and create ... and scale.  About Kaltura’s customers  Kaltura’s customers range from Fortune 500 companies such as AWS, SAP, ... virtual events, Kaltura sets the standard for catering to today’s video needs.  Customer satisfaction, ...

   David Rowlands - 07/07/2022 - 15:01

8. Forget everything you (think you) know about ABM

   marketers should approach their top customers and prospects. You often say that ABM was never just about ... customer requirements profitably. ABM does exactly that, one account at a time. It relies on the strategic ... the business engages its accounts – across sales, service, customer success and even the executives at the top ...

   David Rowlands - 18/08/2022 - 15:17

9. Martech Awards case study: How Webeo won Gold for ‘UK-founded martech vendor of the year’

   IP database, persona based personalisation using customers first party data and both real time ... adding more spend to drive traffic.  In 2021, customers delivered over 3.2 million personalised ... customer base. Their product continues to develop as they move into further capabilities around ...

   David Rowlands - 07/07/2022 - 15:26

10. Martech Awards case study: How 6sense won Gold for ‘ABM platform of the year’

    and customer success teams can remove the guesswork that creates waste and inefficiency in their day-to-day ... the guesswork that plagues revenue teams, providing a better customer experience, and producing a high-quality ... pipeline that is more likely to convert to revenue.  About 6sense's customers  6sense’s ideal customer ...

    David Rowlands - 07/07/2022 - 12:21

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