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  1. Martech Awards case study: How Integrate won Gold for ‘Martech vendor of the year’

    to supporting its customers in today’s new world of B2B with buyer-driven, omnichannel solutions that enable B2B ... to support its customers to create more precise and personalised buying experiences that reach the right ... leads to revenue. High growth customers from companies such as Ivanti, Dynatrace, Tenable, Splunk, ...

    David Rowlands - 07/07/2022 - 12:59

  2. News: The B2B Marketing Awards shortlist announced!

    of customer insight 'ABM on first name terms' for 02 Business, by The Marketing Practice ... Adler and Allan customers were prepared for significant legislation changes' by Adler and Allan 12. ... customer engagement initiative 'Experience makers: Adobe Virtual book club' by Agent3 'Game ...

    David Rowlands - 23/08/2022 - 09:55

  3. News: Monthly roundup of new hires in B2B

    EMEA alliances director, said: “Adobe is a key partner for Merkle, helping drive many large customer ... lead the Sky High Economics study developed in collaboration with the London School of Economics. ... The study has forecasted the potential for billions of dollars in ancillary revenue for the airline industry ...

    David Rowlands - 29/06/2022 - 12:38

  4. What you missed at Ignite London

    brand. Brand has rightfully earned its place as revenue driver as today’s customers buy into brands ... a 100th birthday in purpose-driven style, with her session acting as a case study in how to live ... Awards for their work with Vodafone. If you missed out on the session, you can access full case studies ...

    David Rowlands - 13/07/2022 - 09:32

  5. People or personas? What B2B marketing can learn from B2C

    Customer experience Customer insight Master- CX Customer success CX Every effective marketing ... Wells and Ben Beeching discuss. B2B marketing: Helping customers make rational, justifiable, ... and show us the company understands our specific concerns. B2C marketing: Creating the customer experience ...

    Anonymous (not verified) - 08/08/2022 - 11:55

  6. Digital vs. print marketing: A bright and measurable future together

    Creative Customer experience Customer insight General B2B marketing Marketing department Master- ... Brand & Content Strategy Brand Creativity Customer success CX It’s no secret that digital media ... and creativity with your customers.  Print can make an impact With many consumers overloaded by online marketing, ...

    Joe Courts - 03/08/2022 - 12:55

  7. Under the hood of Amex’s success with small businesses

    company. But that isn’t what they really needed.” So, Amex listened to their customers. Their response ... towards a better first-party, direct relationship with customers. “It’s inevitable that people are going ... difficult for marketers,” he continues. “But those who have a direct or trusted relationship with customers ...

    David Rowlands - 10/08/2022 - 10:13

  8. Martech Awards case study: How Jabmo won Gold for ‘Best use of Martech for sales enablement’ for ‘Extending a helping hand with data driven marketing and sales enablement: A case study with First Onsite’ by Jabmo

    disaster recovery and property reconstruction company that provides essential services to help customers ... disaster strikes, and then customers reach out for help- a model not conducive to accelerated revenue ... and reconstruction business is reactive. Customers generally wait until a crisis actually happens, and by then, ...

    David Rowlands - 08/07/2022 - 15:25

  9. News: The Martech Awards winners

    with data driven marketing and sales enablement: A case study with First Onsite and Jabmo' for Jambo, ... Propolis members have access to the full case studies detailing the inner workings of what makes ...

    David Rowlands - 08/07/2022 - 09:05

  10. Martech Awards case study: How CRMT Digital won Gold for ‘Best use of marketing automation’ for ‘A Netflix inspired buyer journey’ for HPE Aruba

    into the sales process later. In addition, Aruba discovered that potential customers were finding it difficult ... Marketing, Aruba HPE Want to access more case studies from B2B Marketing’s awards programme? Check out ... marketers, and access our best content. You’ll find even more in-depth, detailed case studies from ...

    David Rowlands - 07/07/2022 - 12:35


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