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  1. Elevation Awards case study: How MerkleB2B won Gold for ‘Best use of direct mail for ‘‘Roundel. Story in a box’ for Roundel

    and customer sales fatigue caused by monotonous Zoom calls and endless PowerPoint sales pitches.  Media, ... and customer home addresses. Direct mail was chosen because:  The audience size was small; less than 1,000 ... The direct mail package and contents created a multi-media sensory experience including: a custom 4-color ...

    David Rowlands - 14/06/2022 - 09:33

  2. Ignite USA: Pushing the boundaries in your customer marketing strategy

    we’ll dive deeper into why customer marketing is more than just case studies, the power of infusing ... ABM Customer experience Event Master- Brand & Content Strategy Brand Customer success CX We’ve ... heard it before – the customer journey has changed for good. That’s the answer. But what’s the solution? ...

    Stephanie Capouch - 20/05/2022 - 12:26

  3. Turn your product into your top marketing tool

    Content marketing Customer experience Customer insight General B2B marketing Marketing department ... Master- CX Customer success In-product messaging should be a marketer’s go-to strategy for reaching ... and retaining customers. Here’s why and, most importantly, how you can achieve that. We’re all constantly ...

    Rebecca Grimes - 27/07/2022 - 09:04

  4. ABM is a marriage, not a fling

    I’ll talk about how we built this close relationship with one of our customers and how it led to a 3X ... strategy. If your potential customers are big, complex companies, you will see a lot of benefit in treating ... customers over time. There’s lots of possibilities, but you need to dive into those accounts and understand ...

    Carolina Marino... - 24/06/2022 - 09:18

  5. Education, consistency and patience: The keys to retaining your customers

    Customer experience Customer insight General B2B marketing Marketing department Master- CX ... Customer success CX A single sale doesn’t guarantee the conversion to repeat business. Consider education, ... consistency, and patience core pieces of your customer retention strategy.  There’s something to the word ...

    Rebecca Grimes - 06/06/2022 - 10:22

  6. How to build a low-budget, high-returns marketing strategy in the early stages of a startup

    of customers to the business’ product.  Start with leaders – the driving force of any business Founders usually ... and should be treated as a minefield of useful information for potential customers and other stakeholders. ... Content is a driving force of the overarching goal of developing trust among customers, ultimately making ...

    Luis O'Cleiry - 28/07/2022 - 09:11

  7. Elevation Awards case study: How Iris Worldwide won Gold for ‘Best product launch campaign’ for ‘ShopSafe’ for PayPal

    Content marketing Creative Customer experience General B2B marketing Marketing department Master- ... Executions & Campaigns Brand Leaders Creativity Customer success CX The pandemic had an unprecedented ... a broad awareness message that PayPal’s QRCs are a safe way for your customers to pay. In phase two, Iris ...

    David Rowlands - 14/06/2022 - 11:26

  8. Elevation Awards case study: How Agent3 won Gold for ‘Best multichannel campaign’ for their campaign 'The closer twins’ for Change Wholesale

    relevance with the broker audience. Change now uses this differentiator across all customer touchpoints, ... from marketing to events to sales calls to onboarding and customer success. To quote Keith and Kurt ... in August targeting 2,000 brokerage companies (current and prospective customers). The response far exceeded ...

    David Rowlands - 13/06/2022 - 16:00

  9. Elevation Awards case study: How Gravity Global won five Gold awards for ‘Profit hunter: A force with nature’ for Embraer

    and animation. The outcome is that this new way of interacting with customers has been so successful ... improvement.  The challenge was to ‘own’ sustainability without having the ability to visit customers ... 7 – Brazil. Customer events filmed virtually for Helvetic, Air Peace, KLM – and to amplify through press, ...

    David Rowlands - 14/06/2022 - 09:49

  10. Happiness by design

    at LSE. Simply put, behavioural science is the study of why we do what we do, and what causes us to change ... decisions, whether made by a customer, employee or colleague. It’s a broad topic in a short time, so I’ll ...

    Paul Dolan - 01/07/2022 - 09:26

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