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  1. How to build a low-budget, high-returns marketing strategy in the early stages of a startup

    of customers to the business’ product.  Start with leaders – the driving force of any business Founders usually ... and should be treated as a minefield of useful information for potential customers and other stakeholders. ... Content is a driving force of the overarching goal of developing trust among customers, ultimately making ...

    Luis O'Cleiry - 28/07/2022 - 09:11

  2. News: Who won big at the Elevation Awards?

    categories, nabbing Gold for ‘Best use of customer insight’- and winning B2B marketing communications agency ... case studies on Propolis. Other big winners include Stein IAS, Silver, and Quarry who all bagged two ... of content marketing: ‘DISQO foundations series' by DISQO Best use of customer insight: ‘Brand to drive ...

    David Rowlands - 07/06/2022 - 16:57

  3. Elevation Awards case study: How Just Global won Gold for ‘Best lead generation or nurturing campaign’ for 'Turn data into doing’ for Splunk

    Content marketing Creative Customer experience Customer insight General B2B marketing Marketing ... department Master- Executions & Campaigns Brand Creativity Customer success CX Demand generation ... attributable pipeline from their efforts. Want to access more case studies from B2B Marketing’s awards ...

    David Rowlands - 14/06/2022 - 11:36

  4. Happiness by design

    at LSE. Simply put, behavioural science is the study of why we do what we do, and what causes us to change ... decisions, whether made by a customer, employee or colleague. It’s a broad topic in a short time, so I’ll ...

    Paul Dolan - 01/07/2022 - 09:26

  5. Elevation Awards case study: How Quarry won Gold for ‘Best use of account-based marketing’ and ‘Best customer engagement initiative’ for ‘Business-to-ecosystem (‘B2E’) for ZS Associates

    ABM Creative Customer experience Event General B2B marketing Marketing department Master- ... Executions & Campaigns Creativity Customer success CX Consulting firm ZS had a big story to tell about ... develop and deliver products that drive customer value and company results. ZS has more than 37 years ...

    David Rowlands - 14/06/2022 - 11:16

  6. Why the moon landing began with good branding

    is your ethos? How do you interact with one another, partners and customers? Total offering: In one, ...

    Sue Mizera - 03/08/2022 - 09:59

  7. What does it mean to be a thought leader?

    Content marketing Creative Customer insight General B2B marketing Marketing department ... Storytelling Master- Brand & Content Strategy Brand Creativity Customer success Forget the wishy-washy ... research, the organisations look into the hearts, minds, and brains of customers and see what content works- ...

    David Rowlands - 23/05/2022 - 14:20

  8. How Man Bites Dog won Gold for ‘Best corporate decision-maker targeted campaign’ for their work with Standard Chartered

    study now. “Man Bites Dog clearly took the deep insight around the topic, understood how it was relevant ...

    Daniela fernandes - 24/06/2022 - 10:13

  9. Elevation Awards case study: How DISQO won Gold for ‘Best use of content marketing’ for ‘DISQO foundation series’

    custom visuals throughout the reports and promotions instead of using stock photography or basic ... wherever they were promoted.  About the client company  DISQO is a customer experience platform ... their customers and create a competitive advantage. DISQO’s platform is built on complete, permission-based ...

    David Rowlands - 14/06/2022 - 10:03

  10. Why we’re all in Sales Marketing now

    and confusing customers along the way?   Download to learn: Learn how customer buying habits have made Marketing ... the new customer relationship guardians Understand how the Sales role must change to become more ... connection to customers It used to be called the Sales and Marketing disconnect – but with the rise of social ...

    Daniela fernandes - 19/07/2022 - 16:04


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