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  1. PiP: Pushing the envelope

    to increase the amount of information that companies are sending to their customers.î He acknowledges ...

    a12admin a12 - 29/03/2006 - 00:00

  2. BEST PRACTICE: Procurement – Revenge of the nerd?

    its customers and how sales are increasing following X amount of spend.” Thorpe says ...

    a12admin a12 - 25/05/2005 - 00:00

  3. ANALYSIS: Business services suck the life out of marketing

    Professional service companies need to get more creative with their marketing to win customers ...

    a12admin a12 - 26/04/2005 - 00:00

  4. PROFILE: David Sear- Chief Marketing Officer, Voca

    business customers for BACS services, arguably there is little need to rush to change things. Despite this, ...

    a12admin a12 - 15/12/2004 - 00:00

  5. BEST PRACTICE: Outsourcing

    no idea about the customer base. Trying to bring all of that back in house can get really messy.” ...

    a12admin a12 - 15/12/2004 - 00:00

  6. PROFILE: Marc Tonnon- Marketer, BT

    “previously they were only sent to BT customers.” The aim is for universal coverage.   TV advertising ...

    a12admin a12 - 07/11/2004 - 00:00

  7. EMAIL MARKETING: Is email the new DM?

    of Reed, Mardev specialises in customer acquisition in the B2B and professional markets. In 2000 Mardev ...

    a12admin a12 - 07/11/2004 - 00:00

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