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PiP: Pushing the envelope
to increase the amount of information that companies are sending to their customers.î He acknowledges ...
a12admin a12 - 29/03/2006 - 00:00
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BEST PRACTICE: Procurement Revenge of the nerd?
its customers and how sales are increasing following X amount of spend. Thorpe says ...
a12admin a12 - 25/05/2005 - 00:00
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ANALYSIS: Business services suck the life out of marketing
Professional service companies need to get more creative with their marketing to win customers ...
a12admin a12 - 26/04/2005 - 00:00
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PROFILE: David Sear- Chief Marketing Officer, Voca
business customers for BACS services, arguably there is little need to rush to change things. Despite this, ...
a12admin a12 - 15/12/2004 - 00:00
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BEST PRACTICE: Outsourcing
no idea about the customer base. Trying to bring all of that back in house can get really messy. ...
a12admin a12 - 15/12/2004 - 00:00
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PROFILE: Marc Tonnon- Marketer, BT
previously they were only sent to BT customers. The aim is for universal coverage. TV advertising ...
a12admin a12 - 07/11/2004 - 00:00
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EMAIL MARKETING: Is email the new DM?
of Reed, Mardev specialises in customer acquisition in the B2B and professional markets. In 2000 Mardev ...
a12admin a12 - 07/11/2004 - 00:00