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  1. ‘Primp My Brand:’ How to prepare your company for an M&A or an IPO (Part II)

    as it did their SME customers’. The company fully understood that by providing ‘The Way to Grow,’ helping ... SMEs in their quest to grow, they could become an integral partner in their SME-customers’ business ... they both do the same things and monitor the same SME functions? Customers could reasonably ask, which one ...

    Sue Mizera - 09/03/2023 - 11:16

  2. ‘Primp My Brand:’ How to prepare your company for an M&A or an IPO (Part I)

    their relations with customers, and bolster morale; and it was this brand, created entirely by the staff, that did ... was documented in significant improvements in employee and customer satisfaction and in new contracts vs. ...

    Sue Mizera - 27/02/2023 - 15:39

  3. A new year, a new set of priorities: Tackling your 2023 budget

    of the competitors be more compelling? Again, if you’ve not done it, start it today – and be honest. 3. Be a customer ... And this experience is the same with many companies; from inadequate customer service to frustrating buying processes, ... the insight you can gain from being a customer for a day is almost immeasurable in its value to how you can ...

    Oliver Budworth - 25/01/2023 - 14:36

  4. Propolis marketing lead

    and procure B2B Marketing customer data to support marketing campaigns Close collaboration with sales, ... customer success, content, product management and Propolis Experts using customer insight, Propolis content ... to define themes addressing key pain points for customers and articulating these themes into a compelling ...

    Jennie Barrick - 20/01/2023 - 14:41

  5. Eight essentials for a successful global marketing rebrand

    – a business with employees, customers and partners across Europe, Asia and the US. Here are seven ingredients ... with strategy  Brand purpose is the ‘why’ behind your existence and connects your employees, customers, partners ... sustainability, company culture, customer experience and relationships, so aligning corporate strategy with your ...

    Yasutaka Mizutani - 19/01/2023 - 12:35

  6. Media and training marketing executive

    and experience that maximises business performance. It is an existing and trusted brand, which is customer driven ... and always looking to enhance our customers marketing capabilities.  Our portfolio covers Propolis ...

    Jennie Barrick - 20/01/2023 - 14:33

  7. Revenue operations manager

    and customer success functions. Key Responsibilities Ownership of B2B Marketing Sales and Marketing operations ... Marketing’s customer data strategy in partnership with Heads of Marketing and Sales Responsibility ... and marketing strategies and platforms enabled by marketing automation, customer relationship management systems ...

    Jennie Barrick - 12/01/2023 - 15:20

  8. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part two)

    are unique in their roles as they cover wholly similar territory – the customer. Think about it, what other ... branding project, wherein customers are central to the final results, are likely to set up inevitable ... a common language of SOM, competitive differentiation, business growth, and customer loyalty, (p)reference. ...

    Sue Mizera - 15/12/2022 - 08:40

  9. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part one)

    Creative Customer experience General B2B marketing Marketing department Master- Brand & ... to differentiate your business, gain customer loyalty and grow share of market. But your idea is surely not top ... and in all collateral materials. This is just the start. Include the voice of your customer Bring their voice ...

    Sue Mizera - 08/12/2022 - 10:09

  10. Propolis February ESG roundtable RYI

    to meet growing customer expectations. But how do you avoid falling into the ‘greenwash’ trap of making ...

    scotty - 06/12/2022 - 10:55


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