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  1. News: Rachel Friend joins Harvard as executive chair – marking changes in leadership to drive next stage of growth for the award-winning tech agency

    as continuing to build its integrated offer, with a real focus on creativity for clients. ‘Rachel is a perfect ... fit, as she brings 25+ years of experience across integrated PR and marketing, global award-winning ...

    David Rowlands - 03/02/2023 - 14:17

  2. Why Barclays and Toolstation grabbed the glory in the B2B category at the DMA Awards 2022

    and integrity, I’m not able to participate in the judging for our own B2B Marketing Awards, so being involved ...

    Joel Harrison - 15/12/2022 - 14:06

  3. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part two)

    on the necessity of controlling the narrative and owning the seamless integration of its Ethos, Logos and Pathos.  ...

    Sue Mizera - 15/12/2022 - 08:40

  4. Moving Mount Rushmore: How to convince your management of your brilliant idea (Part one)

    the elements will necessarily need to be integrated, aligned, complementary, mutually supportive and fully ...

    Sue Mizera - 08/12/2022 - 10:09

  5. News: Imagination joins B2B marketing agency The Mx Group

    Marketing Institute. In consultation with Northwestern University’s IMC Spiegel Digital and Database ... to formally join The Mx Group and  Imagination into one larger, integrated agency. The combination of our ...

    David Rowlands - 08/11/2022 - 15:48

  6. B2B Multi Channel Strategy: Market Research Report

    integrated, seamless and unified multi-channel experiences. Discover what’s driving the most effective multi ...

    Jerusa Calliste - 23/11/2022 - 10:00

  7. B2B and M&A: How marketing can demonstrate value at this make-or-break moment

    by Propolis members as being their number cause of significant problems at the point of integration. Keep ... conversations. The one question they will want answering at all stages of the integration, before, during ... of an integration. Losing this knowledge could be a key reason why so many mergers fail. If you’re a marketer from ...

    Joel Harrison - 21/11/2022 - 10:29

  8. Inbox Insight

    personas, or if you’re wanting to combine awareness campaigns with demand capture in one integrated ...

    Jerusa Calliste - 22/11/2022 - 13:14

  9. The Tao of buyer-centric B2B marketing: The seven principles you need to know

    integrated go-to-market flow that aligns with the customer journey. Marketing teams should be empowered ...

    Mary Gilbert - 21/11/2022 - 11:12

  10. Why marketing operations is the foundation of a successful modern marketing team

    such as adopting automated data integration is essential to establish a holistic base of data collation, syncing, ...

    Harriet Durnfor... - 14/11/2022 - 11:17

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