Search results

1. B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Compendium)

   campaigns. They must do so with multiple, integrated messages across multiple consumer segments, mindsets, ... long a standard practice of the best of both B2B and B2C, serves to organize, drive and integrate ... but integrated and never conflicting, messages to the range of their consumer segments, e.g., by age, mindset ...

   Sue Mizera - 25/04/2022 - 09:55

2. Ignite USA: The answer to finding your B2B tribe

   does.  My interactive session: The future of integrated and aligned brands B2B marketers that centre ... Brace yourself for a fast-paced look at what our next generation of leaders are doing now to integrate ...

   James Soto - 01/04/2022 - 09:04

3. Eight areas that marketing need to focus on to future-proof their 2022

   and then sends it out based on your instruction given via CRM integration. No wonder it’s one of the UK’s fastest ... with the data platform Cognism  which links compliant data to intent databases. 4. ABM  ABM continues to gather ...

   Kate Cox - 10/01/2022 - 15:16

4. News: Monthly roundup of new hires in B2B

   designer, Sarah will lead the integration of TMP’s acquisition and future vision. Her responsibilities ... of this unique opportunity to shape our new, integrated company. Research has shown that people are looking ... in such important roles in the business. This represents another step in our integrated strategy to bring together ...

   David Rowlands - 31/03/2022 - 10:32

5. Six steps to optimise lead generation

   as a revenue generator. Investing in the right CRM solution can enable closer sales and marketing integration ...

   John Cheney - 05/05/2022 - 12:34

6. Six B2B industries that should be leveraging marketing automation

   software should be integrated with the website and when a potential donor visits the site, ... Uncover volunteers within your database. Finding and retaining volunteers is no easy task, ... Report on offline performance by integrating with online activity. Let’s say a manufacturing company has ...

   Tom Ryan - 14/12/2021 - 08:58

7. Riding the wave of martech change: Submerged in an unmanageable sea of technology and facing the next tide

   Process Hive asked marketers how satisfied they were with their tech stacks, how integrated they are, ...

   Daniela fernandes - 23/03/2022 - 10:04

8. Making the most of your marketing automation platform

   complex projects- global integrations, big campaigns with millions of data. That’s where the fun is,” he ... important gap between sales and marketing in a seamless, integrated way. To add to this, B2B specific tools ... filling in forms, etc which goes directly into your platform. From your CRM: This may be integrated ...

   David Rowlands - 17/03/2022 - 09:06

9. B2B conversational marketing: A how-to guide to achieve success and increase campaign ROI

   integration of apps so you can install your preferred chatbot. Being able to integrate functions ... them to be funny as well as informative.  3. Integrate, integrate, integrate  The ability to integrate ... apps across your systems can have huge benefits. For example, you can integrate apps that help ...

   John Allen - 15/02/2022 - 14:50

10. Account-based strategies in Europe: What’s the status quo, and who’s leading the charge?

    and salespeople face in developing their account-based strategies and integrating their departments? Does ...

    Daniela fernandes - 15/03/2022 - 10:24

Pages