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  1. The Croc on winning Gold for ‘Best use of creative’

    was our homage to their own craft – a campaign that put creative integrity on an equal footing ...

    David Rowlands - 03/05/2022 - 08:42

  2. What you need to know before starting a B2B podcast: An interview with Blick Rothenberg’s Dan Gray

    he’s got to say,” Dan continues. Having both “journalistic integrity and an outside voice,” Declan ...

    David Rowlands - 19/04/2022 - 14:29

  3. News: Workplace from Meta gives frontline employees a voice with new global campaign

    and Workplace from Meta collaborate to launch Deskless not Voiceless, an integrated campaign that explores ... Workplace from Meta used the campaign launch to pre-announce its planned integration with WhatsApp, ...

    David Rowlands - 04/03/2022 - 13:49

  4. How CogniClick can personalise your content for ABM success

    is having insight into your audience.” If you aren’t working with a database of pre-existing data ... of content. In a similar vein, CogniClick takes a flexible approach when it comes to CRM integration; although ... primarily focusing on large CRM systems (such as Salesforce and HubSpot), CogniClick offers integration ...

    David Rowlands - 09/12/2021 - 11:58

  5. The must-have skills marketing teams need for automation success

    and 16% understand data and database management. Yet data management and interpretation is the lifeblood ... on the engagement of our audience, and it’s integral marketers use this to their advantage. 7. Creativity Even ... into an automated journey, the settings to lead score your database, or syncing with third-party platforms, paying ...

    Tom Ryan - 28/09/2021 - 16:26

  6. Four steps to selecting the right companies to target with ABM

    to them at the right time to drive conversions. What’s more, certain platforms integrate with your ...

    Feroze Engineer - 13/04/2022 - 08:36

  7. The Great Customer Resignation: Is AI the key to holding onto your customers?

    and 1 in 3 worldwide. It is integral that companies stay on top of resolving the Great Customer Resignation —and ...

    David Rowlands - 14/04/2022 - 08:18

  8. Are you making these B2B marketing automation mistakes?

    Third-party platform integrations. Team responsibilities. Reporting and analytics. Once you have ... activity. 2. Not integrating with your CRM Just to clarify, marketing automation software is not the same ... This means integrating your marketing automation tool with your chosen CRM so that both teams have visibility ...

    Tom Ryan - 07/02/2022 - 12:00

  9. What is a customer data platform and how does it fit into B2B?

    to integrate customer data into one database. David explains: “It’s a persistent unified customer database ... that builds a persistent unified customer database accessible to other systems. They’re often used ... where you store other data; you don’t just move it from one place to the other like an integration ...

    David Rowlands - 08/06/2021 - 10:06

  10. Expandi Group

    integrated set of services, a fully compliant GDPR data base, and award-winning account-based advertising ...

    Daniela fernandes - 14/02/2022 - 16:20


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