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1. News: SugarCRM introduces integrated playbook functionality to support guided selling and CRM process automation

   provider of the award-winning AI-driven CRM platform, has introduced integrated “playbook” functionality ... The integration of powerful automation and playbook functionality is the latest example of Sugar’s commitment ...

   David Rowlands - 02/02/2022 - 15:11

2. News: The Marketing Practice announces US expansion plans with the acquisition of 90octane

   together the best in specialist B2B marketing in a fully integrated strategy helping clients take more ...

   David Rowlands - 18/02/2022 - 16:35

3. Three tactics to beat the B2B sales talent crisis

   say data is an integral part of developing their business strategy. In order to fix ineffective ...

   Shabri Lakhani - 09/03/2022 - 14:33

4. B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Part III)

   of integration and synergies across a range of communications and vehicles.  I also began to promote my favourite ... efforts stronger, more rigorous, and fully integrated. (What doesn’t kill you makes you stronger.) We ... with nine critical branding elements, that integrates business, marketing, communications and internal ...

   Sue Mizera - 01/02/2022 - 15:00

5. What, why and how: Nailing digital transformation in 2022

   is not central to what you are doing, not communicated and integrated into the organisation, it will remain ...

   David Rowlands - 03/03/2022 - 12:22

6. Why businesses need to take a scientific approach to sales

   integration. Training facilities. Taking these elements into consideration and choosing the most appropriate ...

   Shabri Lakhani - 24/02/2022 - 10:29

7. News: New hires in B2B

   cyber-attacks. Its cyber security platform integrates intelligence across email, web, and cloud, to provide cyber ... with elevating the uniqueness of the British cyber security firm’s autonomous integrated cloud platform ... firms can get the very best cyber protection. Its autonomous integrated cloud security platform does ...

   David Rowlands - 31/01/2022 - 11:53

8. B2B vs. B2C Marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Part II)

   of both B2B and B2C, serves to organize, drive and integrate everything a company does- from ... but integrated and never conflicting, messages to the range of their consumer segments, e.g., by age, mindset ...

   Sue Mizera - 22/02/2022 - 12:26

9. The market profiling fundamentals you need to know

   campaign integration with priority and in-market accounts. LG: What are your key takeaway pieces of advice ...

   David Rowlands - 14/02/2022 - 09:40

10. Top sales intelligence tools in B2B marketing

    is a provider of B2B databases which is integrated with both Bambora (online payment software) and HG insights ... databases which is integrated with both Bambora (online payment software) and HG insights (tech intelligence ... and email both be tested and re-verified every 90 days. With 95% accuracy and integrated insights, you’ll ...

    Kavita Singh - 10/05/2021 - 17:15

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