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1. Why B2B marketers are the new custodians of customer data

   strategies will provide a business with data they can depend on, integrated with CRM systems to provide real ...

   Emma Crofts - 18/02/2022 - 13:36

2. Beyond the buzzwords: Top B2B marketing trends to watch for in 2022

   focus on: Integrating real-time customer feedback into social media content. Making it easy ...

   Satish Sadasivan - 07/03/2022 - 09:45

3. Christelle Fraysse on the importance of a solid CRM system

   unified customer insight and what to keep your eye out for when it comes to integration and changes ... It’s not just a question of sales and marketing alignment, but how to integrate that technology ... tech is required, businesses need to ensure it is tightly integrated. LG: It’s no secret that during ...

   David Rowlands - 16/12/2021 - 12:19

4. Five predictions on data changes to future-proof your 2022

   marketers will recognise over the next 12 months.  5. Data integration will provide a clearer view ... data silos and integrate all of their insights into one unified platform. This will allow them ... integration between different data sources, such as first-party and third-party intent data. This in turn ...

   Jon Clarke - 20/12/2021 - 12:01

5. The future of tech marketing: what’s impacting growth and revenue for 2022 and beyond

   Marketing content. Your data will also be shared with Integrate who are sponsoring this roundtable and may ...

   Daniela fernandes - 03/12/2021 - 16:05

6. How to realise the full potential of sustainability marketing

   and how you tell your story. Integrating and measuring sustainability  To maximise the long-term positive ... impacts of your ESG strategy, your company needs to integrate it into your core business activities. ... focus on issues that integrate well with your company’s values, goals, industry, and customers. You can ...

   Leeya Hendricks - 26/11/2021 - 09:41

7. Partnering with your customers can be the answer to boosting your marketing impact

   MarketReach publicized the webinar and drew attendees through an integrated email campaign. In terms ...

   Rod Griffith - 03/02/2022 - 08:49 - 1 comment

8. The Leads on Tap Blueprint

   psychology) Integrate your database with marketing automation tools Use the latest advertising channels and ad ...

   Jack Mann - 22/02/2021 - 10:32

9. B2B vs. B2C marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more? (Part I)

   and traditional media campaigns. They must do so with multiple, integrated messages across multiple consumer ...

   Sue Mizera - 28/01/2022 - 15:55

10. Why increased customer privacy provides an opportunity for marketers

    Personalisation Email personalisation has become an integral part of how brands use their channel to connect ...

    Sam Holding - 26/01/2022 - 10:07

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