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1. In Web 3.0 terms, today is 1995

   into this unquestionably hot topic, the full-to-bursting attendance confirmed that understanding of Web 3.0 was far from ... that I understand how it relates to what we’re doing in B2B every day. And building on that, why aren’t we saying ... and bringing forward the day when it becomes a real ‘thing’ for consumerland marketers, let alone B2B ...

   Joel Harrison - 10/11/2022 - 16:43

2. The Global ABM Conference 2022: What you missed out

   to find out what makes engaging content. B2B Marketing's Lucy Gillman reflects on the day and what ... CogniClick We rounded off the day with The Marketing Practice’s Alastair Hussain and ServiceNow’s Elise ... advice to pay attention to: Choose the account team, not the account. It sounds simple, but don’t forget ...

   David Rowlands - 08/11/2022 - 12:09

3. 7 Pillars of Successful Demand Generation

   how to: Fuel your demand gen engine Measure, analyze and optimize your campaigns Leverage ...

   Jerusa Calliste - 23/11/2022 - 10:02

4. Propolis downturn pack demo request- form received

   Europe at Conduent "Propolis is my go-to place for all things B2B marketing."   Shikha Saxena. ...

   scotty - 23/11/2022 - 11:38

5. Creating a stand-out ABM campaign with Digital Radish’s Renaye Edwards

   brand and ABM agency set up a multi-channel, multi-tiered one-to-many ABM programme that honed targets ... through an always on digital approach. As Renaye explains: “The programme spanned one-to-many, one-to ... -few and one-to-one, moving accounts dependent on their primary intent and criteria scoring. It was quite fluid in its ...

   David Rowlands - 01/11/2022 - 08:16

6. propolis downturn proofing pack

   Roundtable findings: What B2B marketing leaders can do, right now, to prepare for a downturn The Propolis B2B ...

   scotty - 22/11/2022 - 11:16

7. Analyst

   HYBRID ROLE (2 DAYS IN CENTRAL LONDON OFFICE, 3 HOME) Experienced, UK based applicants only ... Analyst B2B Marketing started life in 2004 as a magazine for business-to-business marketers, keeping them ... gradually moving away from the print magazine. Today, we are now the number one go-to resource for B2B ...

   Jennie Barrick - 21/09/2022 - 13:08

8. B2B and M&A: How marketing can demonstrate value at this make-or-break moment

   to) successful M&A activity. This framework, as well as a detailed checklist developed from ... of the key points covered in the checklist. Marketing MUST contribute to, or participate, in due diligence ...

   Joel Harrison - 21/11/2022 - 10:29

9. Roundtable report: Batten down the hatches? What B2B marketers can do to prepare for a downturn

   banning meetings on a Friday, monthly or quarterly ‘wellbeing’ days, allowing people to set Friday ... on this last week, to coincide with Mental Health Awareness day, and I also did a session to help launch ... that these days, as CMOs they are involved in numerous conversations about business direction, opportunities ...

   Joel Harrison - 20/10/2022 - 12:17

10. Propolis content- ABM report form received

    their careers" David Cotterill. marketing director Europe at Conduent "Propolis is my go-to place for all ...

    scotty - 17/11/2022 - 13:15

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