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1. Why the moon landing began with good branding

   an inspiring rally-cry for liberty and science, it is surely one of the reasons for the to-time, to ... come to work every day? What do they need to do to help make the vision a reality? Core values: What ...

   Sue Mizera - 03/08/2022 - 09:59

2. Martech Awards case study: How 6sense won Gold for ‘ABM platform of the year’

   and customer success teams can remove the guesswork that creates waste and inefficiency in their day-to-day ... improvement in opportunity conversion rates, 25% reduction in deal-to-close time, and a 120% improvement ... peer-to-peer connection to discuss and solve common challenges leaders face at global B2B organisations. CMO ...

   David Rowlands - 07/07/2022 - 12:21

3. Propolis leader roundtable- Oct 22

   be exploring, face-to-face, how marketing leaders can shape their strategy to meet the significant headwinds ... can expect at the Roundtable Propolis Roundtables are by invitation only, to client-side senior ...

   scotty - 13/09/2022 - 09:08

4. Propolis leader roundtable- Nov 22

   Propolis Roundtable, we'll be exploring, face-to-face, how marketing leaders facing an actual ...

   scotty - 14/09/2022 - 09:32

5. News: The Marketing Practice announces APAC expansion plans with acquisition of Rombii

   for providing a truly global end-to-end offering for its clients. Rombii’s founder Sam Howell and its managing ... and deepen our coverage across the region. We can now offer clients end-to-end marketing services with global ...

   David Rowlands - 08/09/2022 - 09:00

6. How marketers can achieve personalisation without third-party data

   for third-party tracking.  But there’s another way for organisations to better understand the end-to-end CX while ... GDPR provided requirements are adhered to. But if Google Analytics is anything to go by, this may ... users—to drive their marketing strategies. These surface-level web analytics lack context, do not provide ...

   Adam Greco - 05/09/2022 - 16:24

7. People or personas? What B2B marketing can learn from B2C

   However, people are not just ‘personas’. We all make buying choices as consumers every day, and may also ... to be built at scale. One-to-many, rather than a personal relationship with a sales rep. Sponsorship, adverts, ...

   Anonymous (not verified) - 08/08/2022 - 11:55

8. Propolis Homepage

   answers quickly and tackle the day-to-day challenges of B2B marketing life – by the people who know better ... marketing gets more complex every day. How do you know what to do next?  Propolis is the global body giving ... been able to pack Propolis with value your whole team can use every day.   Just like our publications, ...

   scotty - 13/05/2022 - 10:15

9. Propolis Homepage

   answers quickly and tackle the day-to-day challenges of B2B marketing life – by the people who know better ... marketing gets more complex every day. How do you know what to do next?  Propolis is the global body giving ... been able to pack Propolis with value your whole team can use every day.   Just like our publications, ...

   scotty - 13/05/2022 - 10:14

10. Propolis Homepage

    and tackle the day-to-day challenges of B2B marketing life – by the people who know better than anyone what ... Propolis community. B2B marketing gets more complex every day. How do you know what to do next?  Propolis ... every day.   Just like our publications, resources, training and events, Propolis is dedicated to one ...

    scotty - 13/05/2022 - 10:14

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