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1. HOW TO: Make sure your email is read

   Email Your message has arrived. It's in the inbox, but where does it go next? Straight to trash, or into the mind of the recipient? In a saturated market how will your email grab the recipient's attention? How will your communication woo them, e ...

   a12admin a12 - 03/02/2009 - 00:00

2. CRISIS MANAGEMENT: Brand overboard

   Nicholson of DNX, reiterates, "Telling the truth is what it all comes down to, rather than putting spin ...

   a12admin a12 - 20/08/2006 - 00:00

3. SEARCH MARKETING: Searching the horizon

   to 'click' through to) to leverage the benefits of search marketing. Both of these are particularly pertinent ...

   a12admin a12 - 25/01/2006 - 00:00

4. EMAIL MARKETING: Why isn't viral catching?

   "to ignore this development is really dangerous. If you're not already interacting with it you ...

   a12admin a12 - 20/08/2005 - 00:00

5. PROFILE: Danny Garvey- Vice President of Marketing, BT

   with our customers and prospects – it's very one-to-one.” To help facilitate this, the new BT Global ...

   a12admin a12 - 25/05/2005 - 00:00

6. HOW TO: Match data to recipients

   We reveal how B2B marketers can use data suppression effectively Firstly, let's make one thing clear. Data suppression is not the same as data cleaning. The techniques may be similar, but it's the intention behind the process and not the process ...

   a12admin a12 - 04/03/2008 - 00:00

7. HOW TO: Go green

    There can be few people who remain unconvinced of the need to reduce our harmful impact on the environment. However, it is easy to think it is up to others to act. After all, the marketing industry has a relatively low carbon footprint compared to the in ...

   a12admin a12 - 31/01/2008 - 00:00

8. HOW TO: Manage online and offline date

   Six ways to manage your online and offline B2B data Integrated marketing is well established. Even so, many marketers are preoccupied by the means of communication, whether online or offline, and don't put enough emphasis on the value of the data and ...

   a12admin a12 - 02/01/2008 - 00:00

9. HOW TO: Protect your brand with website moderation

   Customer insight Since the birth of Web 2.0, there has been a proliferation of user-generated content (UGC) websites, as brands clamour to interact with customers in open and engaging dialogue. However, while these sites undoubtedly bring brands and their ...

   a12admin a12 - 30/05/2007 - 00:00

10. Why marketers should employ the back-to-basics approach

    It is widely recognised that B2B marketing has a number of inherent differences from its B2C counterparts, largely due to its complexity: complex products, complex markets, complex decision-making processes and complex routes to market. This is often refl ...

    a12admin a12 - 05/10/2006 - 00:00

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