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  1. How to bridge the sales and marketing alignment gap – once and for all

    be a priority for any business leader looking to generate growth. Of course, it’s easier said than done. ... Of course, it’s easier said than done. Their destination may be the same, but often sales and marketing teams ...

    John Cheney - 17/01/2022 - 10:01

  2. Three demand generation focus areas you need to know

    offer B2B Marketers and help deal with the new marketing landscape.  Content consumption insights ... easier to engage with leads at various stages of the buying process if you have a 360-degree view of your ... campaigns to get better results, reduce costs & close more deals faster. Achieve greater visibility ...

    Satish Sadasivan - 21/01/2022 - 15:35

  3. News: 6sense announces $200 million Series E round, increasing valuation to $5.2 billion

    intent-based prediction model achieve, on average, 2X increase in deal size, 10% improvement in opportunity ... conversion rates and 25% reduction in deal-to-close time.  “Today’s B2B buyer demands a better, more ...

    David Rowlands - 20/01/2022 - 14:46

  4. Barbara Stewart on nailing your CX in 2022

    advice? Avoid doing the easier thing rather than the right thing. Trust and transparency are crucial ...

    David Rowlands - 18/01/2022 - 08:48

  5. Five ways AI impacts demand generation

    help automate tasks. The biggest takeaway? You can grab every opportunity to make a deal or turn leads ...

    Satish Sadasivan - 14/01/2022 - 09:00

  6. Abhi Morjaria on diversity and inclusion in B2B spheres

    easier than actually being an ally. Saying you’re an ally looks good on paper, especially if you’re never ...

    David Rowlands - 12/01/2022 - 14:12

  7. What’s in store for B2B marketing in 2022?

    is dealing with change, so too have B2B organisations demonstrating flexibility, adaptability, ... designed to make your life easier.  Two thirds of users say they can't tell if they are talking ...

    David Rowlands - 07/01/2022 - 15:27

  8. Five ways to accelerate the B2B sales cycle to boost your revenue with more quality leads

    close the deal faster, when people see that their peers are satisfied with your product or service, ...

    Richard Conn - 07/01/2022 - 12:30

  9. Why it’s so important for your brand to flow throughout your entire company, and how to achieve this

    department? Well, your customers, employees or shareholders don’t just deal with your marketing team! ... effectively, an all-digital world, how has this impacted conveying your brand? Has it made it easier for you ...

    David Rowlands - 10/12/2021 - 10:37

  10. The Great Resignation: How to reduce marketing staff churn and future-proof your team for 2022

    manage to deal with that mass of people looking for new opportunities? What sets out a ‘good’ candidate ... for these newly emerging roles? How do you deal with this? It's interesting because mid pandemic we had a lot ... of rolled up sleeves in our team and we all mucked in to deal with the situation at hand. However, ...

    David Rowlands - 17/12/2021 - 15:04


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