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  1. How to best manage an international team

    an international team seems easier said than done. Ric Shadforth, State Street's head of international ... team seems easier said than done. Ric Shadforth, State Street's head of international marketing, ...

    David Rowlands - 27/01/2022 - 11:33

  2. Why increased customer privacy provides an opportunity for marketers

    for a more personal experience- it’s a two-way deal. Want to learn more valuable insight from industry ...

    Sam Holding - 26/01/2022 - 10:07

  3. Simon Daniels on the MOPs dos and don’t for 2022

    that “a great deal of complexity is the immediate answer to personalisation.” As he maintains, marketers ...

    David Rowlands - 25/01/2022 - 08:55

  4. Three demand generation focus areas you need to know

    offer B2B Marketers and help deal with the new marketing landscape.  Content consumption insights ... easier to engage with leads at various stages of the buying process if you have a 360-degree view of your ... campaigns to get better results, reduce costs & close more deals faster. Achieve greater visibility ...

    Satish Sadasivan - 21/01/2022 - 15:35

  5. News: 6sense announces $200 million Series E round, increasing valuation to $5.2 billion

    intent-based prediction model achieve, on average, 2X increase in deal size, 10% improvement in opportunity ... conversion rates and 25% reduction in deal-to-close time.  “Today’s B2B buyer demands a better, more ...

    David Rowlands - 20/01/2022 - 14:46

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