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  1. How to best manage an international team

    an international team seems easier said than done. Ric Shadforth, State Street's head of international ... team seems easier said than done. Ric Shadforth, State Street's head of international marketing, ...

    David Rowlands - 27/01/2022 - 11:33

  2. B2B vs. B2C marketing: Classic differences and similarities matter. But will new, B2B-specific trends matter even more?

    not a question of one being easier than the other, just different. Not convinced? Just try "selling ...

    Sue Mizera - 28/01/2022 - 15:55

  3. Why increased customer privacy provides an opportunity for marketers

    for a more personal experience- it’s a two-way deal. Want to learn more valuable insight from industry ...

    Sam Holding - 26/01/2022 - 10:07

  4. How to bridge the sales and marketing alignment gap – once and for all

    be a priority for any business leader looking to generate growth. Of course, it’s easier said than done. ... Of course, it’s easier said than done. Their destination may be the same, but often sales and marketing teams ...

    John Cheney - 17/01/2022 - 10:01

  5. Simon Daniels on the MOPs dos and don’t for 2022

    that “a great deal of complexity is the immediate answer to personalisation.” As he maintains, marketers ...

    David Rowlands - 25/01/2022 - 08:55

  6. Three demand generation focus areas you need to know

    offer B2B Marketers and help deal with the new marketing landscape.  Content consumption insights ... easier to engage with leads at various stages of the buying process if you have a 360-degree view of your ... campaigns to get better results, reduce costs & close more deals faster. Achieve greater visibility ...

    Satish Sadasivan - 21/01/2022 - 15:35

  7. News: 6sense announces $200 million Series E round, increasing valuation to $5.2 billion

    intent-based prediction model achieve, on average, 2X increase in deal size, 10% improvement in opportunity ... conversion rates and 25% reduction in deal-to-close time.  “Today’s B2B buyer demands a better, more ...

    David Rowlands - 20/01/2022 - 14:46

  8. Barbara Stewart on nailing your CX in 2022

    advice? Avoid doing the easier thing rather than the right thing. Trust and transparency are crucial ...

    David Rowlands - 18/01/2022 - 08:48

  9. Five ways AI impacts demand generation

    help automate tasks. The biggest takeaway? You can grab every opportunity to make a deal or turn leads ...

    Satish Sadasivan - 14/01/2022 - 09:00

  10. Abhi Morjaria on diversity and inclusion in B2B spheres

    easier than actually being an ally. Saying you’re an ally looks good on paper, especially if you’re never ...

    David Rowlands - 12/01/2022 - 14:12


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